One of the leading marketing technology companies assists overseas marketers to connect with audiences in China.
iClick Interactive Asia Group Limited is an independent online marketing and enterprise data solutions provider that connects worldwide marketers with audiences in China. Through iClick’s suite of end-to-end solutions, enabled and supported by its extensive Chinese data set, sophisticated data analytics capabilities and cutting-edge technologies, iClick delivers highly integrated customer experience and addresses marketers’ needs throughout their marketing cycle and across different online channels to identify, engage and activate potential customers, monitor and measure the results of marketing campaigns. iClick's proprietary platform possesses omni-channel marketing capabilities and fulfils various marketing objectives in a data-driven and automated manner, helping both international and domestic marketers to reach their target audiences in different markets.
iClick’s product marketing team is full of passionate advocates to turn new and complex subject into something that provides worldwide marketers the best full-stack solutions to be effectively used in Digital China. The success of its solutions is evidenced by the strong, diverse and loyal client base, serving more than 270 MNCs and over 3,400 clients worldwide.
iClick has marked some major milestones such as the powerful upgrade of iAudience 2.5 leveraging Tencent’s marketing API to generate value-added user insights; upgrade of advertising campaign management tool: iActivate; and new launch of new marketing analysis tool: Insights.
Since its release in 2017, iAudience is the company’s proprietary market intelligence platform that allows clients to understand their competitive position and provides AI-driven intelligence to explore new business opportunities. The updated version of iAudience 2.5 takes the core functionality of the iAudience platform to the next level by broadening mobile data sources and enabling easy to use standalone modules with brand new market analysis and streamlined brand analysis.
Brands using the iAudience platform are then in a strong position to reach Chinese audiences across premium media channels via iClick's programmatic marketing platform, iAccess.
Meanwhile, iActivate is the ultimate SEM campaign management tool that connects multiple ad platforms into one single platform for efficient campaign monitoring and management, whilst Insights is an AI-empowered one-stop tracking solution that tracks and analyses cross-channel campaigns covering China and overseas markets, eliminating the difficulties of using multiple marketing tracking systems.
Combined with iAudience, iAccess, iActivate and iNsights, iSuite empowers global marketers to realise audience segmentation, programmatic cross-channel targeting, campaign monitoring and measurement across multiple markets via one unified platform, addressing the difficulties faced by marketers due to incomparability of multiple platforms.
For these, the company has bagged the Team of the Year award in the Digital Marketing category at the recently concluded HKB Management Excellence Awards 2020. Their President of International Business, Frankie Ho was also lauded as the Executive of the Year in the same category. Now in its third year, the awards event lauds trailblazing individuals and teams whose initiatives have brought tangible business gains for their company's operations.
Frankie is currently the President of International Business of iClick Interactive Asia Group Limited, and is responsible to lead and manage the entire international business teams at identifying opportunities, building relationships and partnership execution in the APAC and EMEA region.
With over 15 years’ experience in the field of digital marketing, Frankie has a strong belief that his extensive industry experience, strategic vision and proven execution capabilities, have led to iClick’s present success and laid a solid foundation for the team to achieve a higher level of success under the COVID-19 pandemic.
Under his leadership, the company was able to strengthen strategic alliance with China’s leading online giant for overseas market; deepened acquisition opportunities and expanded footprint in the SEA region contributed to historical high gross billing for 2019; as well as extended SaaS solutions across more aspects and beyond.
Under Frankie’s visionary leadership, he continued his entrepreneurial spirit in iClick Interactive and is constantly looking for business development initiatives and solutions to innovate within the digital world and deliver a better outcome for overseas clients across different markets, ensuring that iClick’s products and services continue to be attractive to and in demand by clients in the rapidly changing business environment.
Watch the interview below to know more about their winning project:
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