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CO-WRITTEN / PARTNER | Staff Reporter, Hong Kong
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Freedom Foods Group bags Asian Export Award for MILKLAB Dairy Milk

The company’s MILKLAB Dairy Milk can texture and stretch with any type of coffee.

Singapore Business Review and Hong Kong Business hailed Asia's leading exporters and their award-winning products and services at the recently concluded Asian Export Awards 2019.

On its second year, the Asian Export Awards lauds exceptional products and services that have remarkably enhanced a company's business in the regional export scene.
This pinnacle event for Asia's best exporters is open to two divisions—the large corporate for big companies with group turnover of over $300 million and the local champion for small or medium-sized enterprises.

Freedom Foods Group clinched the Asian Export Award for non-alcoholic beverages under the large corporate category, thanks to its MILKLAB Dairy Milk.
MILKLAB is an Australian collaboration between foodies, baristas and farmers to develop milk brands that can texture and stretch with espresso coffee whilst complementing its intensity.

MILKLAB’s mission is to source the best ingredients and experiment on different blends to ensure the perfect pour. The milk range is proudly designed and validated by experienced baristas and coffee professionals with the rationale “because the best coffee deserves a better milk.”

“MILKLAB collaborates with farmers including those in Australia’s Goulburn Valley to bring you our dairy milk. The Goulburn Valley is home to some of the longest serving Australian dairy farmers who help supply us with our freshly sourced milk,” the company said on its website.

With growing sophistication in consumer taste and rising disposable income in Southeast Asia, coffee premiumisation is gaining traction in the region. To meet the demand, MILKLAB launched MILKLAB Dairy Milk as part of its product portfolio.

This milk product like all the others in its range is able to texture and stretch, giving baristas the liberty to pour high-quality coffee and demonstrate creative latte art consistently. Another attribute of the product is its versatility. MILKLAB Dairy Milk can be used in cold applications such as cold coffees, smoothies and desserts.

MILKLAB Dairy Milk is exclusive to the food service industry and can be easily identified by loyal consumers by the striking, modern packaging and matching blue milk jug.

Freedom Foods Group’s milk range also includes almond, coconut, macadamia, lactose-free and soy milk.

“The MILKLAB brand is experiencing strong demand across existing markets in Australia and new markets in SE Asia and the Middle East and has the potential to be a leading global plant- based beverage brand in the milk for coffee markets,” the company’s financial statement stated.

The Asian Export Awards 2019, co-presented by Singapore Business Review and Hong Kong Business, was held on 28 November at Shangri-La Hotel Singapore.

This year's nominations were judged by a panel consisting of Chong Cheng Yuan, Partner & Industry Lead, Industrial Manufacturing at RSM; Kuntha Chelvanathan, Partner Supply Chain and Operations at Ernst & Young Advisory Pte Ltd; James Elsom, Executive Director, Corporate Finance Advisory at Deloitte Asia Pacific; and Cheng Soon Keong, Director, Corporate Advisory Services at BDO LLP.

If you would like to join the 2020 awards and be awarded as one of the most outstanding exporters in Asia, please email Jannie Beduya at jannie@charltonmediamail.com

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