Sun Life Hong Kong lauded at Hong Kong Business Technology Excellence Awards 2025 for smart MPF investment tool

Its MPF Navigator integrates human insights and machine intelligence to deliver tailored investment solutions.

Sun Life Hong Kong, the third largest MPF provider in Hong Kong, won the Smart Technology - Financial Services category at the highly sought-after Hong Kong Business Technology Excellence Awards 2025 for its innovative investment tool MPF Navigator that has transformed how MPF members manage their retirement savings.

MPF Navigator features three core functions. The "Risk Profile Questionnaire" is a simple three-minute assessment for clients to evaluate their risk tolerance, investment goals, and investment preferences.

Based on the responses, each client is categorised into one of five Reference Investment Portfolios – “Ambitious”, “Growth”, “Balanced”, “Stable”, and “Cautious”. Each portfolio is tailored with specific asset allocations, including equities and bonds. Portfolios are dynamically adjusted quarterly in response to market changes.

MPF Navigator also embeds cybersecurity in its design, using advanced tokenisation technology and data encryption to safeguard user privacy and comply with industry regulations. Members can access personalised "Reference Investment Portfolios" without submitting sensitive personal information.

One of its most innovative aspects is its integration of human insights and machine intelligence to deliver tailored investment solutions. Through the MPF Navigator, Sun Life has designed model portfolios customised to clients’ investment horizons and risk profiles, and has developed strategic digital enablers and advanced technologies.

By integrating market insights from expert such as Sun Life Asset Management (Hong Kong) into an AI predictive model, MPF Navigator enables a seamless blend of expertise and innovation to optimise client outcomes through enhanced portfolios.

The platform has been launched with three core strategic goals: increase MPF members' accessibility to professional and personalised investment advisory services, enhance digital experience for MPF members by boosting adoption and engagement with the MPF digital tool, and contribute to the company’s broader growth ambitions by reinforcing its digital innovation roadmap.

“The MPF Navigator revolutionises retirement savings management by blending Sun Life’s expertise with cutting-edge technology. By addressing client challenges like limited time and investment knowledge, it empowers MPF members with personalised, accessible tools for effective MPF management,” the company said.

As of 30 June 2025, MPF Navigator has seen a remarkable 483% increase in user adoption since 31 December 2024, with over 20% of digitally active clients logging in regularly over the past three months.

Hong Kong Business Technology Excellence Awards honours outstanding companies and solutions that have made exceptional contributions in pursuit of technological innovation within Hong Kong’s dynamic tech landscape.

The Hong Kong Business Technology Excellence Awards is presented by Hong Kong Business Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for your company's outstanding contributions in pursuit of technological innovation, please contact Julie Anne Nuñez-Difuntorum at [email protected].