Mead Johnson Nutrition Hong Kong receives industry accolades at the HKB Greater Bay Area Enterprise Awards 2022
The company won in the Infant and Child Nutrition category for its upgraded Enfa A+ formula.
Mead Johnson Nutrition Hong Kong ("Mead Johnson") clinched the top award for its Enfa A+ upgraded formula in the Infant and Child Nutrition category at the recent Hong Kong Business Greater Bay Area Enterprise Awards 2022. For more than a century, Mead Johnson Nutrition has led the way in developing safe, high-quality, innovative pediatric nutrition products, guided by the mission to nourish the world’s children for the best start in life.
Mead Johnson designed Enfa A+ upgraded formula to give babies and children the best start in life. Mead Johnson Nutrition made the formula accessible to South China parents with a regionwide campaign. Through the project, Mead Johnson distributes the formula across Mainland China using cross-border platforms whilst driving consumer engagement and improving parent knowledge.
The Enfa A+ formula is Mead Johnson’s first that included DHA and ARA as ingredients. Since the Hong Kong launch of Enfa A+ in 2000, consumers have continuously rated it as the top infant milk formula for over ten consecutive years. It is also the leading brand paediatricians recommend for child brain development in Hong Kong. The new Enfa A+ upgraded formula adds HMO, a nutritional ingredient recognised by top researchers in recent years.
Mead Johnson used online and offline channels to distribute the Enfa A+ upgraded formula across free trade zones. The company also made product-related information readily available, allowing parents to make the best choice for their children’s nutritional needs.
The engaging Enfa A+ upgrade launch inspired hundreds of partners and channel customers to assist parents during the launching event. Besides making high-quality infant and child nutrition products accessible, the partner network ensured that parents received quality service and professional assistance. Mead Johnson followed up by sharing scientific knowledge on nutrition and parenting on social media to keep the parents engaged and informed.
The campaign earned positive word of mouth and recommendations by consumers on Wechat, Xiaohungshu, TikTok, and baby vertical social platforms.
“We went beyond providing high-quality and continue to drive innovation in infant and child nutrition products and collaborated with healthcare professionals to help parents address concerns and difficulties in baby care and parenting. The goal was to empower parents so they could give their children the best start in life,” said Mr Pankaj Agarwal, General Manager, Cross Border, Hong Kong & Taiwan of Mead Johnson Nutrition (Hong Kong) Limited.
The prestigious HKB Greater Bay Area Enterprise Awards honours outstanding companies for their excellent performance and commitment to driving collaborative and economic development between Hong Kong and the Greater Bay Area.
The HKB Greater Bay Area Enterprise Awards is presented by Hong Kong Business Magazine. To view the full list of winners, click here. If you want to join the 2023 awards programme and be acclaimed for your company's initiatives in the Greater Bay Area that foster mutual cooperation, investment, and development, please contact Bianca Penaranda at [email protected].