Li & Fung brings home win at Hong Kong Business Technology Excellence Awards 2025

Trend Engine empowers LF designers and teams to gather, analyse, and respond to the latest trends to stay ahead in today’s rapidly changing landscape.

Leading global supply chain company, Li & Fung, won the prestigious Hong Kong Business Technology Excellence Awards 2025 in the Data - Supply Chain category for its centralised platform Trend Engine. This achievement highlights Li & Fung’s strong presence in the digital economy and reflects its ongoing commitment to pioneering data-driven AI solutions.

Trend Engine leverages advanced data crawling, analytics, and generative AI technologies to seamlessly integrate e-commerce data, social media trends, and runway insights, along with Li & Fung’s internal data from over 2,000 global partners. This comprehensive platform provides a holistic view of the industry landscape, enhancing design ideation capabilities and identifying untapped market opportunities by leveraging big data and generative AI technologies.

Moreover, by integrating diverse data sources within its centralised platform, Li & Fung gains unparalleled insights that enable it to anticipate and shape market trends to support informed and timely decision-making. Real-time consumer insights from the Trend Engine further guide design and production decisions, ensuring that the company’s products remain aligned with evolving customer needs and preferences, whilst capitalising on emerging opportunities in the market landscape.

The innovative tool has boosted report generation capacity by 200%, significantly streamlining access to essential business information and accelerating internal processes. It also delivers value to product design through its sophisticated data insights.

Additionally, the Trend Engine's advanced analytical capabilities provide Li & Fung with the foresight to anticipate market fluctuations and proactively adjust strategies, minimising risks, optimising business opportunities and shortening the supply chain to adapt to the rapid changes of the fashion industry today.

Looking ahead, Li & Fung plans to continue leveraging the benefits of using generative AI. This move is expected to further streamline the product development process and strengthen the adaptability and scalability of its supply chain operations whilst reinforcing its commitment to enhance design innovation and shorten lead time to increase productivity.

“Li & Fung's data strategy exemplifies our innovative spirit and forward-thinking ethos. By incorporating AI technologies alongside new benchmarks in data utilisation, we continue to transform the supply chain industry and to deliver value to our customers under the current challenging climate,” said Keith Ip, Chief Technology Officer at Li & Fung.

Hong Kong Business Technology Excellence Awards honours outstanding companies and solutions that have made exceptional contributions in pursuit of technological innovation within Hong Kong’s dynamic tech landscape.

The Hong Kong Business Technology Excellence Awards is presented by Hong Kong Business Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for your company's outstanding contributions in pursuit of technological innovation, please contact Julie Anne Nuñez-Difuntorum at [email protected].