HK Express wins two awards at the Hong Kong Business Technology Excellence Awards 2022
This company was recognised for its core mobile-first strategy that delivers engagement with its customers.
For utilising the latest digital technologies for the improvement of customers' journeys, HK Express garnered the Digital - Airline and Mobile - Aviation awards at the Hong Kong Business Technology Excellence Awards 2022.
The panel of judges considered three achievements in giving the awards. These achievements state that HK Express has had the highest conversion rate in the historical records over the past years. The airline also has significantly improved its speed through a technological breakthrough that led to increased customer satisfaction. The eminent awards programme recognises outstanding companies with exceptional contributions in pursuing technological innovation in Hong Kong.
HK Express created a mobile-centric experience to provide customers with a speedy and frictionless travel booking experience - it is fast, simple, and personalised, introducing the best-in-class digital experience for its customers. This new mobile app also optimises API moving logic to the backend, scalable Microservices and Passenger Services Systems API Connectors (Amadeus & Navitaire).
The new app supports growth and delivers the best customer engagement across the end-to-end mobile journey, which is the company's core mobile-first strategy. Empowered by segmentation, AI, and machine learning, the services are future-proofed for personalisation.
In addition, HK Express' mobile app has become a successful revolutionary product that has resulted in a positive business result in overall customer satisfaction. Its baseline conversion uplifts and has a faster speed performance because of the significant upgrade to the platform's architecture.
The Hong Kong Business Technology Excellence Awards is presented by Hong Kong Business Magazine. To view the full list of winners, click here. If you want to join the 2023 awards programme and be acclaimed for your company's outstanding contributions in pursuit of technological innovation, please contact Julie Anne Nuñez at [email protected].