American Express bags HKB Technology Excellence Awards for digital tools

It won for its ability to enrich member loyalty by utilising technology and digitising Cardmembership.

American Express took home the Digital - Banking category win at the HKB Technology Excellence Awards for the successful implementation of its digital tools, the Amex HK App, Amex Experiences App, as well as the Amex Insurance e.Marketplace, which elevates Cardmembers’ digital experience.

Amex HK App is Cardmembers’ essential account management platform that allows them to manage their Card accounts securely and hassle-free, with features to manage daily finances, save offers, offset transactions with Membership Rewards^® points, handle account emergencies, and receive notifications about purchases and other important account updates.

Complementing the Amex HK App, American Express launched the new Amex Experiences App in 2023. It offers Cardmembers one-stop discovery for fabulous content related to their Cards. They can rediscover all the amazing Card benefits of their holding Cards and surprise themselves with limited-time offers on shopping, dining, travel, and rewards redemption. They can also purchase additional insurance protection tailored to their needs. Real-time push notifications allow them to always stay close to the latest privileges.

Another digital milestone is the launch of the Amex Insurance e.Marketplace in March 2022 as an elevation to the company’s insurance services distribution. Exclusive to American Express Cardmembers, this platform reinforces the importance of insurance in their Cardmembership.

With the use of APIs and an improved User experience and interface, the platform offers more enhanced and new insurance products for Cardmembers to protect what’s most important to them. The comprehensive general insurance solutions now range from travel and health to home and personal gadgets.

The digital tools of American Express have been widely embraced by Cardmembers, with over 80% of Cardmembers benefitting from the Amex HK App alone. The Amex Experiences App has also been well received by the public, ranking in the top 1% of all apps in the App Store with the number of users also doubling each month. The Amex Insurance e.Marketplace drove over 200% growth YoY in both the number of policies purchased and revenue.

“At American Express, we are committed to becoming essential to our customers by providing differentiated products and services that are relevant and tailored to them. Our focus on digital innovations, with a strong commitment to making Cardmembership come to life, is how we continue to deliver on our mission to help Cardmembers achieve their aspirations,” the company said.

The HKB Technology Excellence Awards aims to honour outstanding companies that made exceptional contributions in pursuit of technological innovation.

The Hong Kong Business Technology Excellence Awards is presented by Hong Kong Business Magazine. To view the full list of winners, click here. If you want to join the 2024 awards programme and be acclaimed for your company's outstanding contributions in pursuit of technological innovation, please contact Julie Anne Nuñez at [email protected].