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MassMutual Asia develops its distinct branding
MassMutual Asia develops its distinct branding
In order to differentiate itself from the highly competitive market environment, MassMutual Asia has developed a unique market positioning and a distinct branding strategy that places great emphasis on creativity, flexibility and innovation. Ms Jeanne Sau, Chief Marketing Officer of MassMutual Asia, said, “Since 1851, MassMutual has been living the vision of ‘MassMutual – where dreams are made’. Our mission is to help customers realize their life goals and dreams through professional financial planning services.”
Lan Kwai Fong @ Kau U Fong shows why boutique is better
As one of Hong Kong’s first boutique Hotels, Lan Kwai Fong Hotel @ Kau U Fong is not only leading the industry, but constantly reinventing itself, setting new standards for what it means to be a great boutique hotel with its attention to detail and passion for inspiring travelers.
Where excellence is the competitive edge
Reaching new heights of excellence and brand loyalty is the core goal and achievement a luxury hotel like InterContinental Grand Stanford Hong Kong strives for.
Hang Seng Insurance seeks to maintain its leading position
In this day and age of a volatile economic backdrop, planning for the future is more difficult than ever. Simply saving up for retirement is no longer enough, with investments becoming an integral part of the retirement planning process. The complexity of products and sheer number of available options can make choosing a suitable plan or policy seems overwhelming. Clients need a partner that they can rely on to help navigate them through these uncertain economic times.
A tea-themed limited edition chocolate for 2016
The gourmet chocolatier is wooing customers with hearty New Year sweets with a hint of tea. Traditionally, chocolate is often associated with the virtues of love and intimacy—thus its popularity during occasions such as Valentine’s Day. But GODIVA Chocolatieris taking its flagship sweet to the next level with its 2016 Limited Edition Chinese New Year Collection, a series of distinct selections worth having for next year.
A life well-traveled is a concept well-made
With a slew of dining experiences under its belt such as Quemo, He Jiang and the Michelin-starred Ye Shanghai, Elite Concepts needs no introduction. Founded in 1991, Elite Concepts brought high-quality independent restaurants to Hong Kong and grew into a dynamic venture which transforms visionary ideas into commercially viable reality. An alumnus of Cornell School of Hotel Administration, Elite Concepts’ founder Paul Hsu firmly believes in having a clear picture of the target market and look out for what they are craving for and expect. It’s important to wow them and exceed those expectations.
CityU MBA has the edge, and it is The Sharp
CityU, a fully accredited university founded in 1984, has grown and changed at a fast pace with the vision to becoming a leading global university, excelling in research and professional education. Much like the growth and change of Hong Kong since 1984, CityU’s MBA program constantly evolves producing future business leaders and entrepreneurs whose skills, experiences, and contacts are in high demand throughout Asia. Why does a CityU MBA give its graduates the edge? “We are SHARP!” says Professor Kevin Chiang who is the MBA Director at CityU.
CITIC Pacific's "Kadooria": Where legacies converge
CITIC Pacific is not only making history, the corporation is converging its legacy with a Hong Kong lifestyle legacy in the announcement of ‘KADOORIA’, a property development that is a rare masterpiece that continues the art of fine living. Hong Kong Business recently interviewed Ms. Cindy Kwan, Director of CITIC Pacific Property Agents Limited, after their 11 November 2015 project naming ceremony press conference.
Developing global leaders through excellent education
The Canadian International School’s mission is to develop responsible global citizens and leaders through academic excellence. It is a driver that fits closely, both in practice and end goal, with the values of the International Baccalaureate Programme. Forward-looking attributes such as being principled, open-minded, risk-taking and caring, are learning outcomes for the 21st century. In addition to the Ontario Secondary School Diploma which all CDNIS graduates receive, CDNIS students also study the IBDP. As an IB World School, CDNIS is engaged at every level to offer an education that prepares young people for global citizenship in a rapidly changing world.
Altruist Financial Group puts people first
Launched in 2001, in its short span of establishment Altruist has won the Hong Kong Business High Flyer Award for 10 consecutive years. When asked what is the key to their success, Chief Operation Officer Glenn Turner simply answers, “The quality of our people.”
Product launches accelerates growth for Ageas
Remaining faithful to its “Your Partner in Insurance” brand message, Ageas Insurance Company (Asia) Limited (“Ageas”) insists on meeting customer needs with only the highest-quality financial protection and wealth management offerings.
Clients and staff come first for HSBC
HSBC Insurance is the market leader in terms of market share in the MPF market, and is also among the top three life insurance players in regards to new business market share. HSBC is a global and universal bank serving customers worldwide with over 6,100 offices in 72 countries and territories.
3E Accounting banks on efficiency, economy, and effectiveness on the road to success
As one of Singapore’s top 30 accounting firms, 3E Accounting strives to stand out.
Why investors shouldn’t ignore Astana’s allure
Astana, the capital of Kazakhstan, starts to make a convincing case as an attractive destination for investors.
Ricoh Launches Innovative ICT Solutions and Services
Find out what this is all about.
MGSM lives by a legacy of consistency
Be it in Hong Kong or Australia, the Macquarie University Graduate School of Management produces leaders committed to professional excellence.
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