Sleekflow bags $62.79m in Series A funding round

The new round followed a seven-figure pre-series A funding round last year.

Hong Kong-based omnichannel social commerce startup Sleekflow has raised $62.79m (US$8m) from a Series A funding round led by Tiger Global Partners.

The round also saw participation from Transcend Capital and AEF Greater Bay Area Fund which is managed by Gobi Partners GBA. 

Sleekflow began as an omnichannel social messaging platform integrating with Official WhatsApp Business API, Facebook messenger, etc. and serving over 5,000 businesses globally, including Sandro, Maje, Bossini, Lalamove Hong Kong and PSB Academy in Singapore. It also aims to enhance the social buying journey holistically by upgrading the existing e-commerce integration, inventory management system, and booking system to establish an all-in-one social commerce platform.

Sleekflow plans to use the fresh funds to increase its reach in Southeast Asia, especially in Singapore and Malaysia. The startup also plans to use the new funds on continued product development within fintech and analytics to uncover emerging trends in the one-click checkout process on popular social media platforms across all dimensions, such as centralized product listing and easy in-chat payments.