HK launches 'E-commerce Easy' to boost Mainland market access

It has a cumulative funding ceiling of $1m.

The government has launched a new program, "E-commerce Easy”, under the Dedicated Fund on Branding, Upgrading & Domestic Sales (BUD Fund), to assist businesses in expanding their presence in the Mainland market through e-commerce.

The Trade and Industry Department said that "E-commerce Easy" has a cumulative funding ceiling of $1m, with no individual project caps.

Funds can be used for setting up online stores, advertising on third-party platforms, developing mobile apps, and adding online payment options to websites.

Funding will be provided on a matching basis, with businesses eligible for an initial payment of up to 75% of the approved amount. Projects must be completed within 24 months.

Commerce and Economic Development Secretary Algernon Yau encouraged businesses to use the program to explore the Mainland market's potential.

Additionally, the government will host the Hong Kong Shopping Festivals on Mainland e-commerce platforms in August to help local SMEs promote their brands.

Businesses can continue to apply for the BUD Fund, with the funding cap per enterprise remaining at $7m.

Also Read

Retail sales value fall to $29.6b in September

Retail market sees strong leasing activity led by premium deals

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit