Global fashion group brings athleisure into Hong Kong

The brand is targeting young consumers.

Chinese fast fashion retailer Fashion Momentum Group (FMG) will open its first athleisure store, BENLAI,  Invest Hong Kong (InvestHK) said on 2 August.

This was followed by the opening of the group's flagship fashion store URBAN REVIVO in May.

Founded by FMG, BENLAI combines sustainable fabrics with minimalist design tailored for daily wear for young consumers, the group currently operates more than 400 stores worldwide.

“We see Hong Kong as a window to showcase to local consumers and global visitors our modern lifestyle and values as an original Asian brand," said Vivian Chen, CEO of International Business at Fashion Momentum Group.