Two thirds of e-commerce players use these online channels.
Hong Kong’s top social commerce platforms are Facebook and WhatsApp, according to Asia social commerce report by PayPal.
Both online platforms registered 67% usage from e-commerce merchants.
Meanwhile, Facebook’s messaging app, Facebook Messenger posted 53% usage among online retailers, followed by Instagram at 50%.
The survey also noted that an increasing number of merchants are turning to social media as 7 in 10 (75%) of merchants in Hong Kong sell their products and services on online platforms - a figure not far from the Asia average of 80%.
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