Baby Basics aims to be a one-stop online portal for all your infant essentials

It also unveiled its physical store in Lansing House following a positive online response.

Incubated and nurtured by infant retail industry veterans and sisters Arati Limbu and Anuradha Limbu Chettri, Baby Basics came to life after their previous place of employment, Bumps to Babes, closed down in March 2018.

The sisters moved quickly to plug the gap in the market and create a space where parents can easily shop for their infant and toddler needs. Arati and Anuradha purchased 20% of the best-selling products from the Bumps to Babes liquidation sale and hired a number of their ex-colleagues to sustain the business momentum.

Following the warm response to its online shopping site (babybasicshk.com), the sisters unveiled a brick and mortar store in Lansing House, Central fully stocked with well-loved baby brand names from the UK and Europe.

“[Beyond] providing bespoke customer service for everyone we also wanted to create a space for our community in the form of our new Central store. Our space is not only for shopping but also welcomes parents and children who are looking for a place to relax, we have a designated area for this purpose,” Anuradha told Hong Kong Business.

The store also houses an in-store breastfeeding facility for mothers looking for a private room to take care of their baby’s nutrient requirements. “We also welcome working mums who may want to pump milk in privacy [since] a lot of work places do not have this facility leaving mums to pump in workplace restrooms,” she added.

Even as it builds on the legacy of Bumps to Babes, the sisters aim to go beyond what their previous workplace achieved and relentless work to enhance the shopping experience.

“After just two months of business we are inspired every day by the joy of our customers that come into our store, they feel welcomed by our helpful staff. Our main mission is to have a place for the community and this is shown by the devotion we put into every customer’s experience,” Anuradha explained.