Swire Properties to launch EAST Hotel in Beijing

EAST Hotels' 369 rooms and suites offer urban and park views overseeing INDIGO’s 17-hectare outdoor park.

Swire Properties said on Monday it will launch EAST, Beijing, a lifestyle business hotel, in its joint-venture retail-led mixed-use development, INDIGO, located in Jiang Tai, Chaoyang District, according to a Swire Property report.

Managed by Swire Hotels, EAST, Beijing is the second hotel from the brand subsequent to the debut of EAST, Hong Kong in January this year. It is also Swire Hotels’ second property in Beijing, after the opening of The Opposite House at Sanlitun Village in August 2008.

“We are pleased to present EAST, Beijing in our new landmark project, INDIGO, in Beijing,” said Gordon Ongley, Swire Properties’ Chief Executive Officer – Mainland China. “Swire Properties has over 30 years of professional experience in developing and managing world-class mixed-use projects. INDIGO, our second Beijing project, will be a destination for premium shopping, entertainment, business and hospitality experiences. The presence of EAST, Beijing will complement INDIGO’s offerings and create additional value for our tenants, shoppers and the community.”

EAST, Beijing, scheduled for opening in the first quarter of 2012, is designed for business travellers who appreciate a convenient, stylish and contemporary environment. The hotel’s 369 rooms and suites offer urban and park views overseeing INDIGO’s 17-hectare outdoor park. Swire Hotels’ reputation for innovative restaurants and bars will be continued with three new venues plus an executive club to make business travellers feel right at home. Beyond the restaurants and bars in EAST, Beijing, guests and visitors can enjoy the great variety of dining options in the INDIGO shopping mall, which will have a seamless connection to the hotel.

EAST, Beijing’s leisure facilities will include indoor pools, fitness and training facilities. The hotel will also have a contemporary meetings and seminar venue, as well as outdoor green spaces to accommodate corporate function or private event requests.

"Swire Hotels aims to create different and surprising experiences that complement the lives of our guests and enhance their lifestyle. EAST, Beijing is designed to meet the needs of business travellers to Chaoyang whilst complementing INDIGO's offerings,” said Brian Williams, Managing Director of Swire Hotels.

With a site area of approximately 59,000 sqm (over 631,000 sq ft), INDIGO has a total floor area of approximately 176,000 sqm (over 1.89 million sq ft) * and comprises a trendsetting shopping mall, an international Grade A office tower and the lifestyle business hotel, EAST, Beijing. INDIGO’s prime location offers business travellers superb accessibility with a 15-minute drive to Beijing Capital International Airport or to the CBD, plus an in-house Subway Line 14 station that connects directly to the capital’s major subway lines. The project is a joint-venture development by Swire Properties and Sino-Ocean Land and is scheduled to open for the Fall/Winter season in 2011.