Wellcome Hong Kong partners with CJ Foods to grow K-food sales
Partnership targets more than $22m in sales
Wellcome Hong Kong has signed a strategic partnership with CJ Foods, a business unit of CJ CheilJedang, to bring more than 100 Korean food products to customers in Hong Kong.
The partnership targets more than $22m in sales as demand for Korean food and culture continues to grow in Hong Kong and globally.
The collaboration will combine CJ Foods’ Korean food brands with Wellcome’s extensive store network and value proposition to expand its Korean food offerings.