Thai gelato brand Blendies debuts in Hong Kong

The opening marks its first international expansion.

Thailand gelato brand Blendies has opened its first overseas outlet at K11 Art Mall in Tsim Sha Tsui, Hong Kong, marking its entry into the city’s retail market.

"Blendies' choice of its first overseas store here underscores Hong Kong's status as the ultimate launch pad for regional homegrown brands to internationalise,” said Arnold Lau, associate director-general of Investment Promotion of Invest Hong Kong (InvestHK).

To mark its Hong Kong debut, the brand has introduced a locally inspired Napoleon egg tart flavour created exclusively for the market.

“Establishing a presence here [Hong Kong] strengthens our regional footprint whilst serving both local customers and international visitors," said Thanachot Thammapeera (Chef Bam), brand owner of Blendies.

Founded in 2023, Blendies was established by Chef Bam, who developed the brand around his pursuit of a smooth gelato texture without ice crystals, using premium ingredients sourced from France.

The brand’s offerings include its signature pistachio and macadamia gelato, as well as the new Hong Kong-exclusive Napoleon egg tart flavour.

Blendies currently operates seven outlets in Thailand, including locations at Siam Square One, One Bangkok, and ICONSIAM.