, Hong Kong
192 views

Dah Sing Bank, Sun Life enter bancassurance partnership in HK$1.5b deal

Beginning July, Sun Life will be the exclusive provider of life insurance solutions to Dah Sing’s customers.

Dah Sing Bank and Sun Life Hong Kong have entered into an exclusive 15-year bancassurance partnership in Hong Kong, according to a joint statement.

Under this partnership, Sun Life will be the exclusive provider of life insurance solutions to Dah Sing Bank’s 570,000 retail banking customers. 

Sun Life will pay HK$1.5b for this exclusive arrangement, with ongoing variable payments to Dah Sing Bank based on the success of the partnership.

ALSO READ: Dah Sing Bank joins Mastercard’s Priceless Planet Coalition

Following the completion of regulatory processes and approvals, distribution of Sun Life products is anticipated to start in July 2023.

Harold Wong, managing director and chief executive of the bank, said that Dah Sing is excited to enter the partnership with Sun Life.

“With both parties sharing similar aspirations and values, this strategic alliance will create a mutually rewarding opportunity, giving the bank’s customers the choice of a diverse range of best-in-class life and protection products, and enabling Sun Life to access our fast-growing wealth management franchise in Hong Kong,” Wong said.

Follow the link for more news on

Join Hong Kong Business community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!