, Hong Kong
Photo from Chubb Life

Chubb Life HK debuts Forest Exhibit at Art Basel 2024

The exhibit will run from 26 March to 30 March 2024.

Chubb Life Hong Kong (Chubb Life HK) will launch the Chubb Life Forest at Art Basel Hong Kong 2024, the city’s largest international art fair.

The Chubb Life Forest will showcase Hong Kong’s natural beauty whilst exploring the concept of humans and nature coexisting harmoniously.

The exhibit was made in collaboration with professional artist-architects, Lily Zhang and Wataru Shinji and aims to simulate walking through Hong Kong’s natural diversity.

The company has also partnered with director Masataka Kiyon to create visuals portraying natural scenes of the city onto the forest’s backdrop.

Visitors will be able to select a native tree that Chubb Life HK will plant in the Tao Fung Shan Forest redesign and enhancement project.

“We believe in enabling our customers to achieve their life goals and protect what matters to them through a wide range of life protection, savings, accident, and health insurance solutions.” Belinda Au, President of Chubb Life Hong Kong and Head of North Asia, said.

The plants shown at the installation will be returned to their natural habitat after the fair’s run.


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