MARKETS & INVESTING | Staff Reporter, Hong Kong

DOTT is the dog tag of the future

It aims to improve the chances of reuniting with missing pets.

DOTT is a smart dog tag that replaces old, traditional tags and increases the chances of finding a missing pet. It creates a community and acts as a dog park in your mobile. A dot on a map shows location information, whilst the second “T” stands for location technology. “We make use of location technology and reunite lost pets with their family members,” says Ashley Tang, CEO, DOTT.

DOTT is based in Silicon Valley and Hong Kong, backed by well-established technology companies including a partner of Texas Instrument as well as world-class manufacturers. “Comparing with other existing tracking devices, DOTT is extremely small and light, only 7g and 1.5cm in radius, the battery life is more than 6 months,” notes Tang. “It makes use of existing pet owner communities, and help each other look for missing pets.”

Tang and DOTT co-founder/CTO James Williams started their initiative because finding missing pets has been rooted as the mission in their lives. “Our pets are our family members. One out of three family pets get lost in their lifetime, that is ten million pets in the USA per year. Only 10% are ever found,” shares Tang, a passionate pet lover who, during her childhood, had 10 pets that got lost. Williams, meanwhile, is a dog owner determined to develop new DOTT products which improve the quality of life for pets, their owners, and the community.

DOTT has won various startup pitch competitions, and was named as one of "The Best Kickstarter Inventions” by MSN Money. Tang says the DOTT team comprises pet lovers in Silicon Valley and Hong Kong, with proven entrepreneurship and corporate experience from Citibank, Linkedin, and Yahoo, amongst other companies. “We met each other in dog parks, we shared the same vision, and we founded DOTT,” she recalls.

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