Convergence of "360 degree" green performance and business sustainability

Managing Director Mr. Joseph Yu, head of Fuji Xerox (Hong Kong) Ltd. is very serious about sustainability. He said, “We remain committed to addressing sustainability at every step of the value and supply chain, from initial parts procurement and manufacturing right through to customer usage and products’ eventual disposal. That is why we are building sustainable solutions into every step of our value chain. Our aim is to be a 360 degree, earth friendly sustainable company”.

He proudly states, “Fuji Xerox has a long-standing commitment to environmentally responsible product design, industry-leading print management services and solutions and an end-of-life resource recovery programme that is second to none. Having devoted decades of research, innovation and resources in this area, we continue to lead our industry by embracing a holistic, end-to-end view of every aspect of our environmental performance. While valued customers focus on reducing energy consumption, printing needs and electronic waste inside an organisation, we understand that the responsibility we committed to our clients is not limited to the user stage in the product’s life cycle”.

Fuji Xerox’s innovative International Resource Recycling System enabled the company to make significant progress in its flagship ‘zero-landfill’ policy, which sees end-of-life products and consumables disassembled at the company’s international network of recycling facilities and recycled into the industrial process. The proportion of used products and consumables that were diverted from landfill hit an all-time record of 99.9 percent, up 0.1  percent from the 99.8 percent achieved the previous year.

Yu said, “Another key focus for Fuji Xerox Hong Kong is reducing carbon emissions. Although the company generates a small amount of CO2 when measured against its competitors or current international standards, the Fuji Xerox group has set the ambitious target of achieving a 30 percent reduction in total carbon emissions from 2005 levels by 2020. Over the years 2010/2011, Fuji Xerox Hong Kong continued to  contribute to that goal, reducing its carbon emissions from energy consumption by eight percent despite increased  business. This is a significant achievement, exceeding the company’s goal of a 1 percent reduction per year”.

Corporate citizenship
Fuji Xerox has achieved a number of corporate social responsibility (CSR) milestones over the  last year. Having achieved huge success with its “Eco-school Story Writing” and “Photo-taking for Biodiversity” initiatives in 2008 and 2009 respectively,  the company launched a “Shooting Green” video competition in late 2010, aimed at raising youngsters’  awareness of environmental issues and promoting low-carbon lifestyles.

“As well as events in the wider community, Fuji Xerox has enjoyed success in a number of its internal CSR initiatives”, Yu said. Earlier this year, Fuji Xerox saw the creation of Hong Kong’s ‘Family-Friendly  Employers Award Scheme’ by the Family Council,  an advisory body that promotes the government’s objective of building social  harmony and alleviating social problems by championing family values and  creating a pro-family culture. The scheme gives out  awards that demonstrate impressive practices in implementing family-friendly policies and  promoting  family values. Fuji Xerox Hong Kong won the distinguished Family-Friendly Employer Award category.

Fuji Xerox products
Especially famous for its printers, scanners and other multiple use high-tech products, Fuji Xerox is continuously improving them. “Our latest multifunction  devices are equipped with the latest common controller software to  provide advanced features that cater to the environment friendliness, convenience  and new work styles and, in addition, provide  environmental performance that balances energy  conservation with ease of use”, Yu said. “Most of the new models feature Fuji Xerox’s proprietary ‘Smart Energy Management Technology’. The technology contributes to saving energy by  only distributing power to areas actually used in the scanning unit, control panel, output unit or controller  when a device recovers from the energy saving  mode,” Yu explained. 

Furthermore, Fuji’s latest models are the first to feature Fuji Xerox’s proprietary motion sensor technology, ‘Smart WelcomEyes’. This technology uses two motion sensors that automatically wake up a multifunction device from the sleep mode when a user  approaches the machine, saving staff time waiting for the MFD to become completely  operational. Coupled with the IH fusing technology that has the world’s fastest  startup time of just three seconds, the devices allow users to make a copy or to do other operations with hardly any waiting time.

Fuji Xerox service
“Our iSupport online service is powered by the  company-developed ‘Electronic Partnership Broadband’ service (EP-BB). The service is offered free of charge to Fuji Xerox customers and adds up to an even greater customer  experience when technical support is needed.  The remote service capability of EP-BB consists offour core  services, including ‘Automatic Meter Capture’, ‘Proactive Fault Alerts’, ‘Proactive Consumable  Management’ and Green Report’, which help to keep customers’ document management infrastructures  running smoothly in an eco-friendly way. Another  automated feature of the enhanced iSupport package is the intuitive e-Billing platform, which streamlines the  payment and account management processes and  offers unprecedented user-friendliness. All of these  features help to minimize downtime, boost productivity and provide customers with an intelligent and  powerful set of tools that make document management easierthan ever before.

FAST FACTS
• 2011 – FXHK is honoured with a recognition certification from the Chief Executive of HKSAR during the 150th Anniversary  of the Hong Kong  General Chamber of Commerce