, Hong Kong

Sun Life Hong Kong names new general manager for life and health

She is tasked with the firm's business strategy for the Greater Bay Area.

Sun Life Hong Kong Limited announced that it has appointed Christine Yeung as General Manager, Life and Health.

Yeung has experience in the life insurance industry, ranging from actuarial functions, internal audits, product proposition strategy and development, client experience and digital strategic initiatives, agency channel management, GBA business development and distribution management. 

She held various senior positions with major insurance companies in Hong Kong including FTLife, where she was Chief Commercial Officer and Chief Product Officer. Prior to that, she served at multinational insurers such as AIA and Manulife, spearheading their product proposition strategy and the development of both Hong Kong and regional markets.

Yeung will be tasked to lead her teams to expand the company's Life and Health business, whilst also devising strategies to ensure distributors understand the breadth and depth of differentiated products and services so that the right solutions are offered to meet client needs.. She will also be responsible for driving Sun Life Hong Kong's business strategy for the Greater Bay Area, seeking to capture related market opportunities as part of the company's sustainable growth engine.


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