Wharf Hotels rebrands Marco Polo Hotels

The change was to address the ‘bleisure’ trend. 

Wharf Hotels has announced the rebranding of its Marco Polo Hotels.

The change was to address the ‘bleisure’ trend as industry insights and trends reveal that 45% of Asia-Pacific business travellers blend work trips with leisure activities.

Marco Polo Hotels will launch a new visual identity, as well as a Viva Magenta brand colour.

The brand also plans to launch activations around collaborations, special events, and themed pursuits at the group's food and beverage venues. Key to this pillar is the addition of SAVVY – a modern day-to-night restaurant offering shared plates with a focus on Italian-inspired food and local specialties – to all the hotels.  

Meanwhile, in the rooms and suites, modern aesthetics and amenities, such as the Continental Club, centre around comfort and convenience to complement restful stays.

The brand’s new visual identity and colour palette will be deployed in stages to consumer-facing marketing materials and hotel collateral throughout 2024 and into 2025.  The refreshed look is the beginning of a comprehensive enhancement plan, which includes the group’s first two rebranded properties – Prince Hotel, Hong Kong and Marco Polo Wuhan.

 Changes are expected to be progressively introduced at the other properties in the next few years, including investments in the interiors, as well as improved guest experiences.