Hong Kong tourists targets of New Zealand campaign

Campaign focuses on increasing awareness of NZ as a leisure destination.

Air New Zealand, Cathay Pacific and Tourism New Zealand yesterday launched a joint campaign to entice Hong Kong visitors to New Zealand.

“This joint campaign seeks to tap into the buoyant Hong Kong market and take advantage of the opportunities available to attract more high value visitors to New Zealand,” said Air New Zealand Regional General Manager Asia Sandeep Bahl.

Tourism New Zealand’s General Manager of Asian Markets Tony Everitt says the campaign showcases New Zealand based tourism activities and experiences that are popular with Hong Kong travelers.

“Research shows that Hong Kong based travelers considering a New Zealand holiday are captivated by New Zealand’s scenic beauty, outdoor activities and world renowned food and wine offerings.”

The joint campaign highlights these aspects of the New Zealand experience and showcases how easy it is to get to New Zealand.