Hong Kong targets Japan with huge tourism campaign

Hong Kong’s largest promotional campaign in Japan will launch in Osaka beginning May 13.

"Think Global, Think Hong Kong" (TGTHK), a brainchild of the Hong Kong Trade Development Council (HKTDC), will highlight Hong Kong's role as Asia's services centre and gateway to China business opportunities.

A delegation of more than 120 Hong Kong government officials and business leaders from 15 sectors will take part in the week-long program that is expected to attract more than 2,000 Japanese corporate leaders, government representatives, heads of small and medium-sized enterprises, services providers, academics and opinion leaders with a special interest in Asia.

TGTHK will have two major symposiums: in Tokyo, 15 May, and Osaka, 17 May. Tadashi Okamura, Chairman of the Japan Chamber of Commerce and Industry, and Industry Advisor to the Board, Toshiba Corporation, will present a keynote address at the Tokyo symposium. Shigetaka Sato, Chairman of the Osaka Chamber of Commerce, and Chairman of the Board, Keihan Electric Railway Co Ltd, will be among those delivering keynote addresses at the Osaka symposium.

A series of thematic sessions will also take place in both cities, offering participants marketing intelligence and practical information on how Japanese companies can work with Hong Kong to do business in Asia, especially the Chinese mainland.

Topics will include selling consumer brands, creating and distributing digital content, exploring partnership opportunities in environmental and manufacturing technology, setting up business in the mainland's Pearl River Delta, legal advice for doing business on the mainland, and opportunities from Hong Kong's expanding renminbi business.

Professional services providers from Hong Kong's corporate, accounting and legal sectors will offer free business consultation to Tokyo and Osaka symposium participants. Two HKTDC missions covering health food and technology, and two missions organised by the Hong Kong Cyberport Management Company Ltd and the Law Society of Hong Kong, will also attend the symposiums, presenting additional networking opportunities for Japanese companies.