Government forms task force to promote Hong Kong branding

The task force will be led by Financial Secretary Paul Chan.

The government has formed a task force to lead the promotion of Hong Kong’s branding. 

The Task Force on Promoting & Branding Hong Kong will be led by Financial Secretary Paul Chan. 

“With the development in the past few years, Hong Kong has embraced many positive changes and its positioning has become clearer. However, people outside Hong Kong may not be aware of the new opportunities brought by these changes, and some of them might still have negative perceptions of Hong Kong since they might not understand the city’s situation,” Chan said.

“With the resumption of convenient cross-boundary movement, we must go all out to promote Hong Kong’s new potential and opportunities at full steam.”

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The Task Force will draft an overall strategy for promoting Hong Kong’s advantages and promotional plans and activities that will take place overseas and on the Mainland.

It will focus on devising narratives for the new situation, potential and opportunities in Hong Kong under its new development stage.