FINANCIAL SERVICES | Staff Reporter, Hong Kong

Fitness app developer OliveX nabs US$1m funding

Fasting tracker Vora is part of the developer's offerings.

OliveX Limited, the subsidiary of Hong Kong-based mobile game developer Animoca Brands Corporation, has raised US$1m in funding from strategic investors including VC firm Alabaster and businessman Tony G, to enhance the body motion AI initiatives of its app offerings.

Launched in 2018, OliveX develops a wide range of AI-powered mobile apps that use gamification to improve the health, fitness and engagement rates of users. OliveX apps include 22 Pushups, an app which encourages a push-up rep for 22 straight days; Vora - Fasting Tracker which monitors and summarises a user’s fasting programmes and Lympo Squat which rewards users with cryptocurrency after performing squats.

As a result of the funding round, Alabaster founder Sonny Vu will become chairman of OliveX. Vu has had prior experience in the fitness industry after setting up wearables startup Misfit.

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.