Fidelity’s SmartRetire App 4.0+ recognised with the prestigious HKB Technology Excellence Awards
With major upgrades, this innovative App provides clients a seamless one-stop platform to manage their accounts with Fidelity without any hassle.
With an ever-evolving financial landscape, Fidelity remains committed to customer obsession, placing it at the heart of everything they do. The company has taken significant strides to strengthen client engagement through its Fidelity SmartRetire mobile App. Not only does this app empower users with robust financial planning tools, it has also emerged as a game-changer in the realm of mobile financial services, earning them the prestigious Mobile - Financial Services award at the HKB Technology Excellence Awards.
Initially designed for pension clients, the App has now evolved to serve personal investing clients as well, offering a wide range of exciting new features in its 4.0+ version. This all-encompassing platform effectively bridges the gap between various financial needs, providing users with a seamless management experience for both pension and personal investing accounts. Recognising the widespread adoption of mobile platforms in financial management, Fidelity aims to deliver a holistic app experience that caters to the diverse requirements of its clients.
The SmartRetire App serves as a centralised hub for financial management, offering an array of features that ensure ease and convenience. Users can access a comprehensive view of personal investing account information, including fund holdings, profit and loss, transaction history, e-statements, and engage in transactions through single sign-on (SSO) technology. The App's utility is further amplified by unique attributes like biometric authentication and push notifications, enhancing security and providing timely updates. More, the App extends beyond mere transactions, enabling clients to receive investment insights, open specific Fidelity accounts, and review their investment portfolio anytime, anywhere.
What distinguishes Fidelity's approach is the integration of the double diamond design thinking into agile delivery framework for the App. By combining user research, prototyping, and user testing, this integration fosters an in-depth understanding of client sentiments and enhance the quality and efficiency of service delivery. This user-centric approach ensures that the App goes beyond a practical tool, transforming it into a tailored experience that meet clients’ specific needs.
At Fidelity, their purpose is to work together to build better financial futures for its clients. Client education and engagement are therefore, integral components of Fidelity's offering, as reflected in the "Insight" section of the App. This feature provides a wealth of information including wealth insights, personal finance, and Fidelity news. Through this section, users can easily get updates on market trends, retirement planning insights, and product features.
The take up rate amongst personal investing clients is encouraging following the launch, highlighting the App’s digital convenience and its alignment with consumer preferences. Fidelity has been actively promoting the App and its new functions through online campaigns, digital advertising, informative videos, direct members’ communications, and its website.
In an era where digital touchpoints play a crucial role in the financial sector, Fidelity's SmartRetire App sets a remarkable precedent. With its value-added functions and tools that resonates with both existing and potential clients, Fidelity is well positioned as a pioneer in the realm of mobile financial services.