Luxury brands flock to Lifestyle’s first mall tower in Kai Tak

The mall has achieved over 95% occupancy since its launch in November 2024.

Lifestyle International Holdings Ltd.’s new shopping mall in Kai Tak, East Kowloon has attracted several luxury retailers including Coach, Chanel and Dior, apart from a slew of sports fashion brands like Nike and Adidas.

The latter is in keeping with The Twins’ slogan of being Hong Kong’s first and only “sportainment” shopping complex. Spanning more than 1.1 million square feet, it is a retail and commercial hub featuring two towers with more than 700 tenant spaces, housing a mix of fashion, entertainment, dining, and lifestyle brands.

“Tower I emphasizes a holistic approach to retail with over 480 brands, including many first-time entrants in Hong Kong,” Kam Shim Lau, executive director at Lifestyle International, told Hong Kong Business.

The first tower opened on 15 November 2024, whilst the second tower is still under construction.

The government is redeveloping the former Kai Tak Airport site in Kai Tak, Kowloon, starting with the construction of Kai Tak Sports Park, Hong Kong’s biggest integrated sports and entertainment complex that opened on March 1.

The site is expected to become the core of East Kowloon, made up of residential buildings, an interconnected transportation system, and retail and commercial developments.

High-end beauty brands like Chanel, Dior, Giorgio Armani, YSL, Shiseido, Cle de Peau, and La Mer have set up shop in the mall. There are also stores from fashion brands like Coach, Longchamp, Kate Spade, agnès b, Onitsuka Tiger, Atsuro Tayama, Polo Ralph Lauren, and Tory Burch.

Tower I is set to launch Restaurant Park, featuring three floors of restaurants and eateries, along with TT SITE, a 5,000-square-foot multipurpose and exhibition space, and Sky Koen, a 19,185-square-foot sky garden and sculptural park.

“Tower I’s Restaurant Park is a foodie destination presenting an array of different dining experiences, including one floor dedicated to Japanese cuisine,” she added.

Meanwhile, shoppers are also drawn to the SOGO Kai Tak store, which transferred from Tsim Sha Tsui when its lease ended on 12 March 2024.

“SOGO Kai Tak features over 480 brands, including the largest beauty destination in East Kowloon spanning over 2 floors, a comprehensive Baby Mart with over 120 brands and the most extensive offering of home & lifestyle brands in Hong Kong,” Lau said in an emailed reply to questions.

“The diverse range of international and local brands, unique dining experiences, and scenic Sky Koen provide tourists with compelling reasons to explore and enjoy this vibrant retail destination,” she added.

In addition, Lau said the interior environment is designed to offer comfort to customers with a VIP lounge, resting areas and spacious baby changing rooms.

Embodying the concept of “Different Together,” Lifestyle designed the mall with contrasting interiors. Since its launch last year, The Twins Tower I has achieved an occupancy rate of over 95%.

“Initial feedback from customers and tenants have been highly encouraging and we are confident in the long-term growth potential of Kai Tak as a core business, lifestyle and entertainment destination in Hong Kong,” Lau said.

“We are confident that Kai Tak will evolve into a forthcoming world-class community, propelling the economic growth of Hong Kong,” she added