The 24,000-sqft premium co-working space targets established corporates.
Singapore-based premium co-working space operator The Great Room has brought its unique brand of hospitality-inspired ethos to its space at One Taikoo Place.
Drawing inspiration from luxury hotels and business clubs, tenants can work at the 24,000 sqft environment decorated in neutral earth tones designed to help them strike the perfect balance between productivity and creativity.
The office has a drawing room, state room, studio, atelier and study equipped with enterprise grade wifi and video conferencing capability to hold high-value business interactions but also features lifestyle components such as a drawing room, bar and pantry in addition to a Monday Breakfast Club that offers a sumptuous breakfast spread. Warm cookies and milk are also served during the afternoons in a turndown cart. Instead of stale-looking tiles and fluorescent lighting, The Great Room One Taikoo Place also features a hand-dyed carpet and ambience lighting as part of its goal of rethinking workspace conventions.
The Great Room has a value proposition targeting established corporates instead of startups. Rates start at $7,000 per desk per month for Hot Desks and $11,000 per month for Dedicated Offices that come with free use of lounges, nooks and phone booths.
“Many co-working places focus on densification to cram as many workstations per square foot as possible because Hong Kong real estate is very expensive,” Jaelle Ang, CEO of The Great Room told Hong Kong Business.
“In an expensive city such as Hong Kong, it becomes even more important to make every dollar count. "At The Great Room, beyond paying for prime square footage, member fees are used to deliver impact for business interactions, employee engagement and productivity," she said.
Strong regional footprint
In its opening week, The Great Room One Taikoo Place was able to achieve over 40% occupancy rates. Its overall portfolio counts more than 300 high growth companies in finance, legal, consulting, luxury, media and tech such as the fintech team at HSBC, Teads, Plug and Play and Impossible Foods, which all acknowledged the firm’s unique value proposition.
Founded in 2016, The Great Room has five locations in Singapore, Hong Kong and Thailand in its portfolio with the goal of setting up shop in premium spaces in key Asian financial centres. In Hong Kong alone, Ang said that they plan to open two to three more locations over the next year as it aims to cement its footprint in the city with the eventual goal of conquering the region. “One cannot win Asia-Pacific without winning Singapore and Hong Kong,” Ang said. “In Hong Kong, we are focused on telling our brand story, setting up a few more locations, demonstrating our superior unit economics here.” The Great Room is located at One Taikoo Place, Level 23, 979 King’s Road, Quarry Bay.
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