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Using tactics to optimise your marketing strategy

Recently, Hong Kong, Malaysia, and Singapore saw the launch of a next-level tactical marketing campaign involving two of the world's fastest-growing companies. Global smartphone distributor Xiaomi teamed up with US-based transportation network company Uber.

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Using tactics to optimise your marketing strategy

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Hong Kong is set to become the world's financial centre

With the number of financial services jobs expected to grow rapidly in the next few years, Hong Kong is set to overtake London and New York as the world's largest financial centre.

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Rising shift to visual language on social media

Recently, more videos are popping up on social media as people in Hong Kong increasingly turn to social platforms to discover and share the latest and greatest content, as well as be inspired by meaningful moments.

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Don't let the medium drown your marketing strategy

Hong Kong is a paradise for digital marketers. In the past few years, incredible technological strides have been made in inbound marketing, social media, and mobile advertising. These are new key trends, not only in our city but across the world.

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Is sustainability a trend Hong Kong enterprises shall follow?

The Environment Bureau has unveiled the Energy Saving Plan for the Built Environment 2015~2025+, which sets a new target of reducing Hong Kong's energy intensity by 40% by 2025. This plan is the first-ever energy saving blueprint for Hong Kong.

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Are you feeling the pressure of Hong Kong's talent shortage?

One of the main challenges facing Hong Kong employers in the years ahead is its talent mismatch. Are you already feeling the impact?

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Why attracting Hong Kong's top talent is more than just about money

Asia's great financial centres - Hong Kong, Japan, Singapore, and Shanghai - continue to be attractive to companies looking for new opportunities. As a result, business leaders in these markets are full of optimism for both the growth of their local economy and their individual businesses in 2015.

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These are the skills in demand right now in Hong Kong

Now that the slowdown in recruitment over the Chinese New Year period is over, the rate of hiring in Hong Kong has returned to the same healthy levels seen before the holiday.

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Capturing the opportunities of Hong Kong's growing art scene

Hong Kong is one of the world’s foremost financial capitals. Lately, our fair city has also begun to move in a more artistic direction. With our beautiful skylines and natural landscapes, artists have no shortage of inspiring views to fuel their creativity.

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Are Hong Kong's real estate and luxury industries about to collapse?

Hong Kong is famous for being (one of) the most expensive market in the world when it comes to commercial renting. Some shops located on Canton Road, TsimShaTsui -- considered prime location for luxury retail -- can reach over HK$6 million per month. At this price, most brands already gave up the idea of profit and simply use these stores to hold their brand's reputation.

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Effective use of big data in Hong Kong retail market

The other day, I was in a mall on Hong Kong side heading for a lunch meeting. Seemingly at random, I received a message from a store in the mall where I had shopped before, promoting their latest collection and with a buy three get one free e-voucher attached.

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Women on boards in Hong Kong: Not a women's nor compliance issue

International Women's Day, held on 8th March each year, gives us the opportunity to celebrate the tremendous achievements of women in society, while calling for greater gender equality. This year's theme of 'Make it Happen' encourages effective action for advancing and recognising women.

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Why Hong Kong's logistics model is about to explode

Hong Kong is a symbol of technology. Always ahead of other cities, Hongkies are famous for being earlier adopters that couldn't stop staring at their phones.

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Rising demand for cyber security experts in Hong Kong

Hiring in Hong Kong's IT industry will be heavily focused on security and risk professionals this year due to the increased threat of cyber attacks. With companies around the globe already being affected by security issues, job opportunities are available in Hong Kong for expatriates with the right IT skills.

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Supporting start-ups to transform Hong Kong into a hub for innovation and technology

Much of Hong Kong's economic success can be attributed to our agility and entrepreneurial spirit. To continue its competitiveness, the city must now further innovate and diversify its economy.

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Web experience on mobile will define enterprise mobility

2014 was a blockbuster year for smartphones, with 1.3 billion shipped in 2014, that is up 27.6% from the 1.02 billion figure in 2013, according to the latest data from IDC [1]. As smart devices adoption continues to grow at an exponential pace, enterprise mobility has become a greater area of focus for organisations.

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Omni-channel opportunities in Hong Kong's retail market

There is no doubt that Hong Kong is a digital city. Our ever-increasing interconnectedness, deep smartphone penetration rates, and eager acceptance of digital solutions points to the fact that we are increasingly comfortable in the offline and O2O environments.

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