Prudential Hong Kong wins top award for Tele-Medical Examination

Called the ‘Tele-ME’, this is Prudential’s market-first online health service.

Following the launch of Prudential’s award-winning health and fitness mobile app and telemedicine services, its innovative and creative approach brings it to the next level in demonstrating the nimble use of digital. With this development, Prudential aims to successfully become the leader in launching the Tele-Medical Examination (Tele-ME) online health service.

In response to market needs, the service was designed to bring more privacy and convenience to customers. The goal was to conduct medical examinations in a familiar and safe environment, whilst completing the whole process online to facilitate and speed up the overall underwriting process.

Prudential's customer-centric approach drives our pursuit of operational excellence, delivering unique and scalable solutions that adapt to the changing needs of its customers.

When the fifth wave of COVID-19 hit Hong Kong and local travels became inconvenient, Prudential quickly launched its market-first Tele-Medical Examination (Tele-ME) service.

Tele-ME enables customers who declared minimal health impairments to conduct medical examinations with a certified doctor through video communication in the comfort of their home, ensuring privacy and convenience with a safe environment.

By allowing the entire procedure to be completed online, Prudential has streamlined and facilitated rapid completion of the underwriting process which is exclusive and available for their customers only.

The new online service is a meaningful milestone in Prudential’s pursuit of advancing online health and insurance services combining our expertise with the latest technologies taking care of the needs of local customers.

The approach embraces the “new normal”, the post-Covid-19 pandemic economy where public health has become the spotlight.

Providing online services is the general trend and increasing in demand for all industries and the launch of Tele-ME allows its customers to access and experience the convenience of using our online services, catering the needs of the mass audience across different generations.

For this innovation, Prudential Hong Kong was given the Online Services – Insurance award in the recently concluded Hong Kong Business Technology Excellence Awards. Now in its fourth-year run, the awards programme recognises outstanding companies that made exceptional contributions in pursuit of technological innovation.

In selecting the winners, it crowned the best first-rate firms with the most innovative and unique IT initiatives and solutions that helped push forward doing business in Hong Kong.

The judging panel took into consideration three major achievements of the company.

First is that Prudential's Tele-ME Online Service won the Excellence Award for Online Solution at Bloomberg Businessweek Financial Institution Awards 2023. This was one of the 11 awards that Prudential received in recognition of its outstanding performances in multiple disciplines. The company also crowned the Insurance Company of the Year Outstanding Award.

Second, Prudential's Tele-ME received recognition for Outstanding Digital Health and Insurance Service by ET Net FinTech Awards 2022, and finally, it also received recognition for Outstanding Digital Health and Insurance Service by ET Net FinTech Awards 2023.

Tele- ME has become a scalable solution given its flexibility and opportunities to customers’ changing needs. The company is committed to continued growth in the coming years.

Disclaimer: 

The Tele-Medical Examination (“Tele-ME”) is provided by Tree3 Health Limited, a third-party digital application provider, and is subject to the terms and conditions of the Provider. The Provider is not operated by Prudential Hong Kong Limited (“PHKL”). PHKL makes no representation, warranty or undertaking as to the quality or availability of the Provider’s services and shall not accept any responsibility or liability for the services provided by the Provider. Under no circumstance shall PHKL be responsible or liable for the acts or omissions of the Provider. PHKL may change the scope of Tele-ME and the service provider from time to time at our sole discretion without prior notice. PHKL may cease and/or suspend the Tele-ME at our sole discretion. There is a complete freedom of choice for customers to choose between traditional Medical Examination and Tele-ME, and the use of the Tele-ME provided by the Provider is at customer’s own risk. The customer must be in Hong Kong during the whole process of Tele-ME.

The Hong Kong Business Technology Excellence Awards is presented by Hong Kong Business Magazine. To view the full list of winners, click here. If you want to join the 2024 awards programme and be acclaimed for your company's outstanding contributions in pursuit of technological innovation, please contact Julie Anne Nuñez at [email protected].