Nan Fung Group's NF Touch triumphs at HKB National Business Awards for transforming loyalty and philanthropy

The groundbreaking app goes beyond conventional loyalty programmes and fosters personal growth and community engagement.

Nan Fung Group has achieved recognition at the HKB National Business Awards 2023 for its app, NF Touch. In the Real Estate category, NF Touch emerged as an innovative initiative that redefines loyalty programmes, ushering in a new era of comprehensive engagement.

NF Touch transcends the conventional loyalty programme concept. It is an app and CRM initiative aimed at nurturing personal development, social responsibility, and community involvement among its members. Utilising technology, sustainability, and philanthropy, the platform instills purpose and positive change in its users' lives.

Unlike typical loyalty programmes that mainly focus on points accrual and redemption, NF Touch takes a broader approach. Members accumulate NF points, which can be exchanged for NF Tokens, equivalent to cash.

Moreover, NF Touch incorporates NF Seeds, a distinctive feature rewarding individuals for promoting personal well-being through activities like maintaining a healthy lifestyle with exercise and sufficient sleep. This dual-reward structure not only motivates self-care but also builds a sense of community among participants.

What truly distinguishes NF Touch is its steadfast commitment to philanthropy. Members can convert NF Seeds earned from personal achievements into meaningful donations to charitable organisations. These include the Food Angel food rescue programme, the Society for the Prevention of Cruelty to Animals (SPCA), and initiatives dedicated to clean water in Cambodia.

Recognising the importance of nurturing a sustainable and environmentally conscious community, NF Touch collaborates with local Hong Kong businesses known as Impact Partners who share a similar vision. While these businesses may not be affiliated with the Nan Fung Group, they are invited to join the NF Touch network. This unique partnership broadens the programme's offerings, providing members with a diverse array of rewards and benefits, all while reinforcing Nan Fung Group's dedication to making a positive societal impact.

Nan Fung Group's success at the HKB National Business Awards 2023 for NF Touch underscores the company's commitment to innovation, social responsibility, and the promotion of positive change. In an ever-evolving landscape, NF Touch represents a transformational force, rewriting the conventions of loyalty programmes and inspiring individuals to enact meaningful change.

Individuals interested in this journey of personal growth, community engagement, and philanthropy can download the app to get started.

The HKB National Business Awards is presented by Hong Kong Business Magazine. To view the full list of winners, click here. If you want to join the 2024 awards programme and be acclaimed for your company's exceptional contributions to the local business landscape in Singapore, please contact Julie Anne Nuñez at [email protected].