Harvest Elite's VHSHUB takes control of the hotel's direct booking journey
The solution helps hotels bridge the digital gap and directly connect with clients.
Since society’s transition to online activities, hotels have fallen behind on how best to exert their hospitality offerings in a meaningful and digital manner, leaving direct client interactions to the wayside and ushering in the rise of online travel agents (OTA).
This digital gap prompted Harvest Elite to develop VHSHUB, a technology solution for hotels to re-establish their routes to the direct booking journey, helping them bridge the digital gap and reengage clients.
VHSHUB is a SaaS mobile booking system on WeChat but is way beyond just a booking system. It is a well-rounded hospitality solution that includes tools for F&B reservation, e-Shop, CRM membership system and social media marketing management, enabling hotels to seize direct engagement opportunities. This holistic system is designed for hotels that aim to achieve phenomenal growth.
WeChat is known as China's number one “super-app” that is well-penetrated in the Chinese population, with over 1.27 billion monthly users, of which over 900 million use WeChat Pay. VHSHUB on WeChat is targeted at hotels that are serious about directly tapping into the Chinese outbound tourism market.
While access to foreign websites from territories within China is limited and cross-border, financial transactions are difficult and challenging. Albeit at exorbitant commission rates, hotels are still dependent on OTAs. VHSHUB on WeChat offers hotels on their portal for existing clients and potential customers to access hotels’ content and promotional offers directly.
Also, VHSHUB is an ideal solution for hotels that would like to build direct engagements with clients while seeking alternative digital solutions opportunities. By implementing VHSHUB, hotels can offer clients deeper discounts, exclusive incentives, and customised promotional activities without paying excessive commissions or going through a third-party platform.
As hotels have limited technology, financial, and human resources, VHSHUB is an absolutesolution designed to seamlessly integrate into the hotel’s existing infrastructure and acts as an extension of hotels’ systems upon deployment.
As such, all data generated from VHSHUB is directly owned by the hotels, empowering hotels to deliver their key brand messages directly to their targets and understand the voice of customers, previously unattainable via third parties.
The VHSHUB team also provides comprehensive marketing support and member management tools to help drive direct client engagement both new and repeat clients.
In its current incarnation, VHSHUB on WeChat gives satisfaction to the Chinese outbound tourism market. However, the VHSHUB growth strategy is a multi-pronged approach that includes expanding to other geographic locations with further developments in other social media platforms with appropriate functionalities that suit both domestic and international tourist markets.
The Hong Kong Business Technology Excellence Awards recognised Harvest Elite’s capabilities in promoting direct booking systems and providing ease to a huge pain point for hotels. The company brought home an award for the E-Commerce - Business Services category in the prestigious awards programme, which honours outstanding companies that have made exceptional contributions in the pursuit of technological innovation in Hong Kong.
The Hong Kong Business Technology Excellence Awards is presented by Hong Kong Business. To view the full list of winners, click here. If you want to join the 2023 awards programme and be acclaimed for your company's outstanding contributions in pursuit of technological innovation, please contact Julie Anne Nuñez at [email protected].