BOC Group Life Assurance wins at Hong Kong Business Management Excellence Awards 2026

The company’s RetireCation initiative reimagines retirement through travel, wellness, and protection.

BOC Group Life Assurance Company Limited was hailed as the Innovator of the Year - Life Insurance at the esteemed Hong Kong Business Management Excellence Awards 2026 for its “RetireCation” Experience Programme that has redefined retirement for Hong Kong’s ageing population.

The programme is built on three pillars of innovation: product innovation, experience innovation, and business model innovation. Through these pillars, the programme offers holistic, worry-free journeys guided by Dedicated RetireCation Concierge and is designed around the “Six Aspects of Wellbeing”, namely nourishment, living, wellness, activity, travel, and companionship, enabled by strategic hospitality and travel partnerships.

At its core, the initiative introduces a market-first innovation, featuring the retirement travel and wellness experience as a policy benefit under IncomeJoy Lifelong Insurance Plan. Eligible policyholders receive a complimentary travel package for two to curated destinations across the Greater Bay Area and other liveable cities in Mainland, as well as Japan, Korea, Thailand and popular Southeast Asian countries, introducing them to a lifestyle emphasising the “Six Aspects of Wellbeing”.

At the same time, it has leveraged the broader BOC Group ecosystem to create a seamless, cross-service customer journey, including payments, credit cards, travel insurance, and private wealth offerings.

“We aspire to solve the real-world pain points of retirees and their families, creating a powerful virtuous cycle where an aspirational lifestyle drives demand for the core financial product, fundamentally changing the sales conversation from finance to life fulfilment,” said Mr Ngai Chi Wai, Chief Marketing Officer of BOC Life.

The Hong Kong Business Management Excellence Awards honours the most outstanding leaders, innovators, and teams whose initiatives have driven significant business success in Hong Kong.

The HKB Management Excellence Awards is presented by Hong Kong Business Magazine. To view the full list of winners, click here. If you want to join the 2027 awards programme and be acclaimed for your company's employee engagements and management initiatives, please contact Danica Avila at [email protected].