News

Aviation

Staff Reporter

, Hong Kong

Published:

1 day ago

Photo from press release./

Hong Kong Airlines, Plaza Premium to enhance guest experience in new deal

Members of HKA will be eligible to access Plaza Premium Lounges worldwide.

Hong Kong Airlines (HKA) and airport hospitality company Plaza Premium Group (PPG) signed a Memorandum of Understanding to enhance the range of services for their respective guests.

Under the partnership, business class passengers and frequent flyer members of HKA will be eligible to access Plaza Premium Lounges worldwide.

PPG operates its flagship Plaza Premium Lounges in over 150 countries worldwide, covering almost all the destinations in HKA’s network.

The two will also develop integrated benefits on their respective loyalty programmes, such as Smart Traveller, a rewards platform for PPG, in conjunction with Fortune Wings Club, the global loyalty programme for HKA.

This includes promotions facilitating the conversion of points on each other’s loyalty programmes to redeem points, including e-vouchers and seasonal promotions.

The two parties also plan to develop marketing campaigns to cross-promote HKA ticket packages and bundle them with the Smart Traveller’s programme.

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