How optimistic are Hong Kong businesses now?

Top priorities over the next three years include customer acquisition.

Despite a drop in overall sentiment from 73% in 2024 to 40% after new US tariffs, Hong Kong businesses remain focused on long-term growth, according to the UOB Business Outlook Study 2025.

Surveying 560 firms, the study found that nearly half remain optimistic. 

Top priorities over the next three years include customer acquisition (28%), digitalisation (27%), and revenue growth (22%). Businesses are also contending with rising costs and inflation, with 49% expecting further price pressures.

Over 60% report supply chain disruptions, prompting shifts toward regional sourcing in ASEAN and North Asia. 

Meanwhile, 75% plan overseas expansion—especially in tech, business services, and wholesale sectors—targeting ASEAN and Mainland China.

Sustainability and digitalisation are gaining ground. 

Half of the businesses have adopted sustainability practices, while over 80% have implemented digital tools. More than 70% plan to increase digital investments in 2025.