Klook ties with Google Cloud to utilise generative AI to bolster digital activity

Klook will focus on using AI language models for better customer engagement.

Klook partners with Google Cloud to enhance its activity content and customer engagement channels with generative AI from Google Cloud.

This initiative will use Google Cloud’s PaLM 2 large language model via Google Cloud’s Vertex AI Model Garden.

This will translate content into 10 languages that capture both local-market nuances and Klook’s brand voice.

PaLM 2 will also be used to create a faster and easier onboarding experience for vendors by automatically creating short-form descriptions and details about their activities.

Klook will also explore Google Cloud’s generative AI capabilities within its K.AI (Klook AI) chatbot to improve customer service and data security.

Klook will also expand its use of BigQuery and Google Kubemetes Engine to enhance its data and AI capabilities.

Future genAI deployments across Google Cloud and Google Ads will enable Klook to identify opportunities for customer engagement.

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