About 7 in 10 residents see Super March as economic boost

55% were aware of the campaign, with social media cited as the primary source of information.

Nearly three-quarters (72%) of Hong Kong residents believe the "Super March" campaign will have a positive impact on the city’s economy, according to MDRi.

The "Super March" campaign, organised by the Hong Kong Tourism Board, featured major international events including the Rugby Sevens, Art Basel Hong Kong, Art Central, and ComplexCon.

According to the survey of 1,000 respondents, 55% were aware of the campaign, with social media cited as the primary source of information.

Amongst the key events, Rugby Sevens recorded the highest level of public engagement, with an 89% awareness rate and a 24% participation rate.

Satisfaction amongst attendees was high, with 91% giving positive feedback. Event sponsors Cathay and HSBC received satisfaction scores of 4.1 and 4.2 out of 5, respectively.

Art Basel Hong Kong drew an audience with the highest reported income and asset levels amongst attendees, with an average personal income of $44,000 and liquid assets of $2.74m. The event received an 86% positive rating.

Art Central, despite a lower public awareness of 26%, was positively received by those who attended, with over 80% expressing satisfaction. Visitors highlighted the quality of facilities and the focus on emerging Asian artists.

ComplexCon appealed particularly to younger demographics, with 45% of its attendees being members of Gen Z. The event saw 89% satisfaction amongst attendees, and 87% indicated interest in returning for future editions.

Overall, 91% of survey respondents identified Rugby Sevens as the event with the highest perceived economic impact. The findings suggest that large-scale cultural and sporting events continue to play an important role in supporting Hong Kong’s post-pandemic economic recovery.