7 of 10 Hong Kongers think food affects mental health: Deliveroo
The report also showed 55% growth in food delivery during the pandemic.
Deliveroo's first Share of Stomach report showed how mental and physical health are at the top of the list of concerns for Hong Kongers, leading to an increased appetite for food delivery among consumers.
With the city dealing with social distancing measures and dine-in restrictions for almost two years, 71% of respondents agree that the food they eat plays an important role in their mental health. Around 65% also say they wish to take control of their nutrition levels, reflecting that the pandemic has seemed to play a role in influencing more people to adapt to eating at home.
Deliveroo has seen a surge in ordering frequency in the city, with 55% saying they have ordered more food delivery and takeaway over the past year. With new habits and routines forming, 60% of Hong Kongers now see food delivery as necessary, claiming that their primary reason for food delivery is staying indoors. However, consumers also stated that specific cravings for certain foods (53%) prompt them to opt for delivery rather than cooking at home or dining out. In other words, to restaurants, making food available to customers at their moments of "craving" is key to their business growth.
"Food delivery has undoubtedly increased as a result of the epidemic, social distancing measures not only have impacted the F&B industry but also have influenced Hong Kongers to choose to dine in at home, as they prioritise their health and wellbeing. As the city's leading provider of online food delivery services, we are committed to helping our restaurant partners to understand the latest behaviours coming from consumers. With these insights, we can help maximise business opportunities for restaurants amidst the pandemic and provide consumers with more food choices delivered at their door with ease," said General Manager Andrew Hui.