HSBC unveils Well+, incorporates banking and insurance in one platform

Customers can earn rewards of up to $2,000.

HSBC has unveiled Well+, an enhanced wellness proposition incorporating banking and insurance capabilities in a single app.

Alongside the launch, HSBC has appointed Hong Kong pop star Keung To as Well+ ambassador to accompany users on their health and wellness journey.

Available and free to all HSBC HK Mobile Banking app customers in Hong Kong, the new Well+ consists of various levels of challenges, all related to body, money and mind wellbeing. Users who complete the challenges–which range from financial quizzes and tips, to work-out goals and mindfulness activities—can level up and earn RewardCash of up to $2000, which will be directly credited to customers’ HSBC credit card. 

HSBC’s new platform draws inspiration from a recent survey by insurer HSBC Life, in which 91% of respondents said they need to be physically healthy to allow them to enjoy their wealth. 

Customers who join Well+ and complete the required financial health check at any HSBC branches or video-enabled meetings until 31 May will receive a limited edition tips card set featuring popstar Keung To. 

For customers who join Well+ and take up a new insurance policy during this period through HSBC branches, video-enabled meetings or hotline, they will receive either a Well+ x Keung To Deluxe Collection Box Set or Well+ x Keung To Sports Towel.

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