Media & Marketing

Hong Kong's Forbes 50 richest combined wealth falls 9%

Hong Kong’s wealthiest saw his fortune dip by 7%.

Hong Kong's Forbes 50 richest combined wealth falls 9%

Hong Kong’s wealthiest saw his fortune dip by 7%.

3 Hongkongers enter Forbes’ 50 Over 50 Asia list

One of the awardees is incoming HKEX CEO, Bonnie Chan.

What are the most searched properties in Hong Kong in 2023?

Two of the 10 popular searches are shopping complexes.

Human-driven content vs AI-generated: Which do Hongkongers prefer?

In consumer marketing,  24% prefer AI-generated content.

Generative AI powering Hong Kong’s media growth

E&M expert Cecilia Yau nuetralises fears of AI taking over jobs, saying creatives will find their jobs easier with use of technology.

Entertainment and media veterans need not fear generative AI – expert

Media expert says AI technology will even benefit senior practitioners in E&M industry.

Unlocking the real value of AI’s productivity revolution

By Lawrence Chia, group chairman and CEO of Pico Far East Holdings Limited.

5 ways to ensure brand growth when working with micro-influencers

Businesses confirm ‘micro is mighty’ as brands make US$5.78 per US$1 spent on influencer marketing.

Entertainment, media revenue growth to slow down anew: PwC

The compound annual growth rate will be slower than the global rate.

Hong Kong Business is ready to partner with you

With our offerings, your business is sure to relay the right message to the right audience.

What are the best platforms for influencer marketing in Hong Kong?

The most popular is Instagram, which is used by 53.77% of HK influencers.

Could vaccine passports move the economic needle?

Some reflection is perhaps in order as we approach the second anniversary of COVID-19’s initial outbreak. 

Asiaray net loss widens to $113.7m in H1 2021

This is because its new projects were still at the ramp-up stage, on top of the pandemic-related challenges.

Events are evolving, but is your agency standing still?

As the pandemic anxiety in Hong Kong recedes amid the relaxation of social distancing rules, local business sentiment is improving, with the help of...

Reader’s Digest reveals Hong Kong’s most trusted brands during pandemic

AIA, Caltex, and Sun Hung Kai are just some of the brands that made it on the list.

Why Hong Kong needs a corporate wellness paradigm shift now

By mid-June of 2021, more than 2.4 billion COVID-19 vaccine doses had been administered to populations in 180 countries, according to data collected...

Marketing Briefing: 'Me-First' mindset to drive new consumer trends

“Phygital reality”, a physical and digital experience hybrid, is also making rounds.