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Media & Marketing
Hong Kong Business Awards 2017 honours 26 outstanding firms
26 Jul 17
Almost 100 executives attended the awarding ceremony on 25 July.
Hong Kong TV broadcaster sweetens buyback offer
14 Feb 17
It boosted its offer price to $35.075 from $30.50.
Here's where B2B businesses in Hong Kong should head in 2017
23 Jan 17
If you run a B2B business in Hong Kong, these days your clients are making decisions about your offerings based on more than your price and...
Hong Kong Business High Flyers Awards 2016 recognises exceptional enterprises
18 Jan 17
A total of 21 companies were awarded this year.
Building smarter Hong Kong retail with in-store AI
27 Sep 16
Behind the bright facades of their shop windows, there is a darkening gloom enveloping Hong Kong retailers.
Hong Kong needs to get ready: Pokémon Go is a sign of things to come
23 Aug 16
Who could have imagined that in 2016, millions of Hong Kongers from 6 to 60 would be walking for kilometers...
Developing successful customer relationship in Hong Kong
12 Aug 16
Not long ago, Hong Kong businesses were in full agreement that the keys to success were a good quality product, a low price, and excellent...
An invisible innovation is a successful innovation
1 Aug 16
Innovations should be seamlessly invisible.
OTT, taking plays out of TV/Broadcasters playbook
28 Jul 16
With Over-the-Top Internet-based programming having changed and adapted to TV viewing behaviour, quality-of...
Meet Hong Kong's trailblazing firms at HKB's International Business Awards and Business Ranking Awards 2016
15 Jul 16
Over 30 companies were awarded.
Selling effectively: harnessing the power of big data
14 Jul 16
Effective sales is a very simple concept to describe: a company finds customers and then sells its products and services to them.
Spending your advertising budget wisely
18 May 16
A recent report by admanGo focuses on some recent Hong Kong advertising spending figures.
Overcoming retail challenges in Hong Kong
29 Feb 16
2015 was not an easy year for retailers in Hong Kong.
HKB launches search for trailblazing international companies in Hong Kong
22 Feb 16
It's now on its second year.
The 2015 Hong Kong Business High Flyers Awards honours outstanding enterprises
20 Jan 16
The Awards is now on its 12th year.
Integrated marketing: Beautiful but underutilised
27 Oct 15
The concept of integrated marketing is attractive and growing in popularity in Hong Kong – and why not?
Overcoming key challenges facing B2B marketing agencies
28 Sep 15
In Hong Kong, B2B companies are by nature heavily reliant on the lifecycles and growth plans of their existing and potential clients and, of...
Using tactics to optimise your marketing strategy
10 Aug 15
Recently, Hong Kong, Malaysia, and Singapore saw the launch of a next-level tactical marketing campaign involving two of the world's fastest-...
Rising shift to visual language on social media
22 Jul 15
Recently, more videos are popping up on social media as people in Hong Kong increasingly turn to social platforms to discover and share the latest...
HKB honors Hong Kong's largest, most innovative firms
16 Jul 15
Check out who the winners are.
Don't let the medium drown your marketing strategy
1 Jul 15
Hong Kong is a paradise for digital marketers.
China April trade data disappoints in both exports and imports
19 May 15
Significant easing in sight in China.
Hong Kong loans grew 3.6% m/m in March
15 May 15
Thanks to IPO activity.
Capturing the opportunities of Hong Kong's growing art scene
8 May 15
Hong Kong is one of the world’s foremost financial capitals.
Effective use of big data in Hong Kong retail market
10 Apr 15
The other day, I was in a mall on Hong Kong side heading for a lunch meeting.
RRR cut fails to buoy market sentiment
24 Feb 15
But there's still good news.
Omni-channel opportunities in Hong Kong's retail market
5 Feb 15
There is no doubt that Hong Kong is a digital city.
Find out which companies won at Hong Kong Business' High Flyers Awards 2014
21 Jan 15
23 companies were recognised in the prestigious event's 11th year.
Optimising touchpoint feedback in Hong Kong
19 Nov 14
As one of the best places to do business in the world, Hong Kong is a paradise for buyers and sellers, producers and consumers.
Make sure your social media campaign works
15 Oct 14
Not many people would argue that Hong Kong is becoming a 'social media city' – with our social circles and business lives...
Celebrities and marketing: A match made in heaven…or not?
29 Jul 14
With the thrill of the FIFA World Cup 2014 now behind us, Hong Kong is getting back to work.
This startup could be a good buddy for small scale businesses
30 Jun 14
You’d be asking hundreds of people just to like your page no more.
Marketing strategies in Hong Kong’s new retail landscape: online, offline, or both?
6 Jun 14
Hong Kong is world famous for being a ‘shoppers’ paradise’, thanks to its compact geography, easy access to shopping malls, and...
Website redesign mistakes Hong Kong companies are making
8 May 14
Each year hundreds of companies in Hong Kong redesign their websites.
How "Plan B" works for Hong Kong events
5 May 14
Hong Kong's notorious rainy season is poised to begin.
What you need to know when starting an online business
2 May 14
The Hong Kong start-up scene is booming.
Making sense of analytics for content marketing
21 Apr 14
Over the past year, I have had the opportunity to consult Hong Kong public and private sector clients on the use of Analytics on social media...
How Hong Kong firms can protect their brands online
25 Mar 14
Social media provides companies with a wealth of opportunities to increase visibility, improve consideration, strengthen internal communication...
Government slams rumors about TVB's, ATV's mobile television services
19 Mar 14
There was no evidence.
Office of Communications Authority clarifies issue on TV licence
19 Mar 14
Unified carrier licence is no exemption.
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Hong Kong International Airport to unveil faster security screening
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Hong Kong's 25 largest insurance firms in 2017
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