INFORMATION TECHNOLOGY | Krisana Gallezo-Estaura, Hong Kong

SocialAgent connects independent sales agents with companies

It aims to help companies to gain more sales leads and more customers.

SocialAgent.me, is a marketplace to connect independent sales agents with companies. Clients use the website to list their sales opportunity and how much commission or bonus they pay for sales representatives. Agents primarily use SocialAgent mobile app (on Android and iPhone) to view these jobs, as well as manage their contacts (basic mobile CRM) and then send leads/customers to the client for their bonus/commission.

Michael Michelini, co-founder and CEO of SocialAgent claims that the app is the first global “social connector” marketplace. And they help companies connect with their “mobile social agent” workforce to help them gain more sales leads and customers in their business.

“We believe there is a huge opportunity for Small and Medium Enterprises to leverage the power of Social media - but they don’t have time to manage their own marketing campaigns - they want to tap into local sales reps who have these social relationships and pay them for their efforts in building leads and sales,” said Michael.

Michael added that anyone with a mobile phone can now earn money from their relationships. Agents aren’t required to have a blog/ website, and many agents never even use their web-app at all. They can earn money online or offline from their various relationships and “hustle.”

AgentSocial started in a Lean Startup Machine in Shanghai which then got the attention of Chinaccelerator incubator where they received seed funding and a 3 month hands on program. Now, with USD15,000 total funding at hand, Michael and his team plans to open the international market after starting in China. And after his recent trip to USA, he has actively dealing with investor interest and local BD team representation.

And since they have gained a lot of engaged user and client feedback, on early March of this year, SocialAgent has released their new version of the app to further improve its stickiness and to grow their user base.

Michael also shared that their team’s future plans for the fourth quarter of the year would involve a social network for agents to add friends so that they would be able to send contacts to each other and also exchange money for deals they help each other.

The founders

Michael Michelini, co-founder, CEO, is an American with 5 years experience in China specializing in e-commerce and cross border business. He have done successful e-commerce and web businesses since 2004 both in USA and China.

Chris Li, co-founder, CTO, is a Hong Kong web guru who returned from Canada a few years ago to tap into the Asia startup scene. Self taught programmer, Chris manages the tech development and product team

Dant Sont, co-founder and mobile developer, is a Canadian programming guru, came to China about 1 year ago to tap into the opportunities here. Having worked on CRMs in Canada at development shops, he is a talented developer in a wide range of programming languages.


Name of the company: Social Agent Limited
Founders Michael Michelini, Chris Li, and Dan Sont 
Website: www.socialagent.me
Major Investors: SOS Ventures
Total funding: 15,000USD
Target fund: 500,000USD
Source of funding: Chinaccelerator incubator
Start of operation: August 2012

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