Hong Kong rolls out 3-year local tour incentive programme

The government offers basic and advanced versions of cash incentives.

The government has launched the three-year Cultural and Heritage Sites Local Tour Incentive Scheme which aims to support travel agents to promote local tourism and prepare for the return of visitors.

In a statement, the government said eligible travel agents may receive cash incentives for each participant of a cultural and heritage site local tour they serve. They may apply for basic and advanced cash incentives versions.

For the basic version, eligible travel agents may receive incentives amounting to $200 for each participant of a local tour they serve with an application quota of 1,000 participants.

The licensed tourist guides/ tour escorts must receive the itinerary for the application and cover at least two cultural and heritage sites recognised under the scheme. The transportation, meal and insurance arrangements should also meet the programme’s requirements.

Meanwhile, the advanced version of the incentive amounts to $400 for each participant with a quota of 200 participants.

Aside from the transportation, meal and insurance arrangements, the itinerary should include at least one cultural and heritage site and one tourist experience activity comprising cultural and heritage elements recognised by the scheme to be eligible.

The itinerary should be received by licensed tourist guides/tour escorts who have completed cultural and heritage training courses that are also included in the scheme.

In line with the criteria for the advanced version, the Travel Industry Council of Hong Kong (TIC), as the implementation agent of the Scheme, and the Hong Kong Tourism Board will organise free docent training courses for licensed tourist guides and tour escorts. The government has allocated $600m for the scheme in the 2022-23 Budget.

The application period for the first phase of the scheme will run until 20 November 2023.

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