Sponsored Articles
CO-WRITTEN / PARTNER | Staff Reporter, Hong Kong

A trusted partner through thick and thin

PrimeCredit enables instant personal loan approval that offers the advantage of immediate cash withdrawal.

With over four decades of experience under its belt, PrimeCredit is at the forefront of responsible and responsive lending. At PrimeCredit, caring for customers always comes first. PrimeCredit is widely known for its personalized value-adding personal loans and credit cards services designed with customers’ needs in mind.

“We positioned ourselves as a Responsible Lender by making financing Affordable, Available, and Accessible to mass credit-worthy consumers in Hong Kong,” says PrimeCredit’s Chief Executive Officer, Susanna Liew. “We do understand the difficulties that consumers today are facing. Our passion can be expressed via our slogan – We’ve got you covered, during good times and bad times,” Susanna Liew explains.

The spirit of Responsible Lending
Customers are always PrimeCredit’s greatest asset. As a responsible lender, PrimeCredit encourages people to manage their finances wisely while enjoying the lifestyle they desire. PrimeCredit assists its customers on their needs instead of encouraging overspending. “Consumers may not exactly know what they are looking for in a financial institution when it comes to finding the right financial solution partner. As a responsible lender, we understand their difficulties and thus able to provide the right solution for their needs, “ Liew says. 

PrimeCredit chose to differentiate itself by providing caring and tailored products and services, Liew says, “Repaying a debt should not be a burden at all. That’s why we make sure every repayment solution should make our customers’ life more comfortable. When customers need help, whether it’s for short or long term, we are always here to support them. That’s what we mean by Available. We also dedicate our channels to ensure that we are Accessible to our mass customers, via the innovative and interactive mobile and digital platform, especially for those young and active consumers. “

More than just “Credit”
The company enables instant approval for personal loans that offers the benefit of immediate cash withdrawal via branches or transfer to their bank accounts anytime. “It’s fast and hassle-free, designed for customers who are facing unexpected financial needs that requires instant cash withdrawal. Meanwhile, through the balance transfer service, PrimeCredit provides customers with the most suitable repayment plan that can help them repay the debt within a definite period of time while saving interest payout at the same time. We also provide Revolving Credit facility via our mobile application which allows customers to check the available credit anytime, and withdraw funds that can be transferred to designated bank accounts in no time.”

“We grow with our customers in the past 40 years. We always ensure our customers are well taken care of. As an industry leader, we stay in the forefront of innovation, leveraging on latest Fintech to delight our customers, such facial recognition / e-KYC hassle-free application, straight-through instant approval on mobile app, 24 x 7 disbursement of funds, as well as an interactive mobile experience that is fun and rewarding,” Liew says. 

“It’s in our DNA to continuously raise our service standards,” Liew continued. “ We created a unique customer experience of instant fun when we launched our WEWA credit card in 2016. A “We Shake, We Win” lucky draw offered rewards that could range from a free coffee or a scoop of ice cream, to as much as 100% cash rebate on the bill. It’s a simple “shake” on the mobile app after each spend of HK$400 or more – It’s fun and exciting with guaranteed reward with every shake. The WEWA card was a great hit and successfully gathered a viral crowd of young fans which now becomes a community today.”

Banking on Technology
PrimeCredit believes fintech is the way to go, where the company has dedicated key investment in its fintech development for its continuous success in the future. “We are committed to lead the consumer finance industry by offering innovative, interactive and personalized service for our customers,” she says. Leading its way, PrimeCredit has developed two secured mobile applications, for both the personal loans and credit cards, to cater to its customer specific needs. The Balance Transfer calculator which simulates ways to shorten the tenor and save interest over the period. The company has also launched its OmyCard mobile App which enables customers to instantly split the purchase transaction into instalments at one touch. This OMC App also offers the convenience of instant cash advance that draws funds to customers’ bank account anytime day and night.

A proud legacy of excellence
PrimeCredit has a long serving history in Hong Kong. First established in 1977, it has consistently proven itself as the Lender of Choice. “With our passion in customer service, professional consultation and offering tailored solutions to consumers, we come through the economic good times and bad times and standing proud as a financial solution provider. PrimeCredit has been awarded the Finance Company of the Year – Hong Kong award in the Asian Banking and Finance Retail Awards since 2011 – eight years in a row! This is definitely a key recognition of our strong commitment to consumers in Hong Kong throughout all these years, and gives us confidence in continuously driving for excellence in the future,” Liew says. 

“In the PrimeCredit’s brotherhood spirit – ‘We’ve got you covered’, we care for our patrons and will continuously listen to our customers’ needs and wants, so that we can provide the most suitable solutions and support to them when in need,” she concludes.

Warning: You have to repay your loans.
Don’t pay any intermediaries.
Complaint Hotline: 2111 2999
Money Lender’s Licence Number: 748/2018

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.