Membership is growing 20% week on week.
Hong Kong is home to some of Asia’s most exciting dining and after-hours venues. With a bevy of trends entering the marketplace, from microbreweries to molecular gastronomy, choosing the backdrop for your next social gathering can sometimes be daunting.
Enter Happy Owl, a new subscription based app which allows subscribers to redeem one drink everyday at any of their partnered locations for a monthly fee of $199.
“We combine technology innovation and marketing tactics to provide a platform and solution to drive more traffic to bars and restaurants at a very low marketing cost to a very targeted audience, who love to eat & drink,” said co-founder Cassie Mak.
Walk into any of Hong Kong’s hip establishments, and your standard cocktail will set you back at least $100. Happy Owl subscribers can redeem one drink every day for
a monthly fee of $199. If that sounds almost too good to be true, users can also unsubscribe at any time without penalty.
The app’s founders handpick each venue and the easy-to-use interface can help you choose any of its partnered venues based on your location. There are 51 partner establishments across eight districts in Hong Kong. A rapidly expanding list of noteworthy locations include Bitters and Sweets, Jerry Maguire, Cé La Vi, and Ammo.
“We offer great value proposition to our members, with the price of 2 drinks, they are able to redeem 30 drinks within a month. Our member subscriptions is growing at a rapid rate of 20% week on week since we soft launched in May 2016,” said Cassie
Subscribers can select their libation of choice right from the convenience of their mobile. Once the venue is selected from the app, a list of available drinks appears on
the screen. Users simply pick their desired tipple and hand it over to a staff member to redeem.
Cassie founded Happy Owl with friend Daniel Cheng. Daniel has six years of experience in Hong Kong and US technology startups, specialising in product management and business development, such as FindDoc and Purpella. He is a co-founder of StartupsHK, the pioneering startup community.
Cassie, meanwhile, has six years of experience in equity sales and trading at investment banks including UBS and Citigroup. She is the founder of mamahen, a gift registry platform for mothers-to-be with more than 1,500 products & 40 partners across Asia Pacific. She is a co-founder of GENIE, a temporary staffing platform in Hong Kong, developing strategic partnerships.
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