According to a release, Mercedes-Benz has made 2014 the fourth consecutive record year in sales worldwide, by selling 1,650,010 vehicles (+12.9%). In the Hong Kong and Macau markets, Mercedes-Benz Hong Kong Limited also delivered a new high of 7,724 passenger cars (+13.4%, HKG: +11.6%; Macau: +21.9%) to customers. Mercedes-Benz has thus become the clear leader in the premium segment in both Hong Kong and Macau.
And it is also the overall best-selling brand in the Macau market. In 2014, the S-Class remained the best-selling luxury saloon worldwide.
The sales of the S-Class skyrocketed by 82.2% to 103,737 units globally. In the Hong Kong and Macau markets, the S-Class was the most popular Mercedes-Benz model and the best-selling luxury saloon with 1,422 units sold, followed by the E-Class (1,240 units) and the CLA-Class (1,132 units).
Globally, the new C-Class saloon became the top-selling Mercedes-Benz model in 2014, rising by 4.4% to 316,792 units. The new C-Class was also very well-received with strong sales in both Hong Kong (857 units) and Macau (271 units).
The compact car segment was extended by the new GLA-Class. Worldwide unit sales grew by 24.7% to 463,152 vehicles of the A-, B-, CLA- and GLA-Class. Mercedes-Benz has never before delivered so many compacts in a year and the GLA has quickly become very well accepted also in Hong Kong and Macau after its launch in August 2014.
Andreas Binder, President and CEO of Mercedes-Benz Hong Kong Limited, stated “We are glad to be the leader in the luxury market in both Hong Kong and Macau. This year, we will continue the strong momentum to expand our model line-up by introducing more new fascinating cars, including the Mercedes-Maybach S-Class, and the CLA Shooting Brake”.
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