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CO-WRITTEN / PARTNER | Staff Reporter, Hong Kong

ACG propels clients' success with world-class service

ACG’s global brands ensure that all of their clients’ needs are covered.

In a world where consumers are bombarded with information on a daily basis, Able Communications Group is an expert at ensuring that their clients stand out. Customer intimacy is at the heart of ACG’s business, and it is the trusted ally of over 5,000 enterprises including banks, retailers, securities companies, government units and charities.

“As an innovator in enterprise communications, software development and strategic marketing, we’re on a mission to serve our clients exclusively at the highest standards,” notes Sandy Li, General Manager at Able Communications Group. “Our three global brands, Able Mobile, EaseSales and Lofty, are the embodiment of our passion for highest standards. We have integrated the superiority of our three companies so as to offer customers an integrated service with the utmost synergy.”

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ACG’s global brands ensure that all of their clients’ needs are covered. ABLE MOBILE, a licensed Hong Kong telecommunication operator, provides professional and reliable mobile solutions to a diverse set of enterprises. Easesales, meanwhile, is the first open O2O platform providing a full range of online and offline sales, marketing, analysis, communication and automation tools. It unifies the consumer experience across channels and devices, streamlining retail operations from purchase to post-sales service. Lastly, Lofty is a full service media and advertising agency which specialises in branding, public relations, O2O e-commerce solutions, web design and app development as well as tailor-made marketing campaign and events. “With all of our experts who bring together strategies, technologies and social content, we are able to react to emerging trends faster than any others,” Li says.

With its full suite of professional services, it’s no wonder that ACG is the partner of choice for some of Hong Kong’s largest and most established firms. ACG’s impressive roster of clients includes Kerry Logistics, Centaline Property Agency, Koon Wah Food, and Casablanca Group. These corporate leaders have nothing but praise for the quality of ACG’s services.

“Our business model has been an innovative one, so we chose to use the SMS service from ACG,” says Richard Lui, Associate Director of Operations for Kerry Logistics. “ACG helped us design a stable and instant communication plan, which has helped us to increase our efficiency in logistics services.”Kerry Logistics uses ACG’s SMS messaging service in their logistics workflow. “Moreover, they are our strategic partner as Kerry is our built-in service provider in the Easesales system. We have connected with Kerry Logistics API and the arrangements are all automatic,” Li says.

Lui adds that by using ACG’s high capacity and ultra-stable SMS service and Easesale, Kerry Logistics has added nine independent states to its global network. “In our future business development, we hope to incorporate big data analysis and business intelligence to refine our logistics service process. With our partner ACG, we can seize the opportunity with confidence,” Liu notes.

For Melody So, Executive Director of Centaline Property Agency, ACG has been invaluable in ensuring the agency’s success. “In order to expand the business of Centaline, we have used various digital technologies and integrated corporate communication services from ACG,” So notes. For internal communications, Centaline uses ACG’s mobile application, CentaChat. It assists the agency’s sales department in receiving and staying on top of market trends. The app also allows Centaline’s frontline sales staff to build a reliable relationship with its customers.

“Digital technologies and corporate communication services in ACG have helped us bridging the gap between internal and external communications. By reducing the cost of information exchange, we are always one step ahead. ACG allows us to concentrate on our business expansion,” So says.

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Koon Wah Foods, the legendary snacks retailer, also vouches for the quality of ACG’s service. ““ACG brings our business into the world of technology by opening an online store for us. With our online store, our business can target potential young customers in Hong Kong and all over the world,” says Vincent Yip, CEO of Koon Wah Food. Koon Wah Food used ACG’s EaseSales solution to create an online store, to target younger shoppers.

EaseSales offered a one-stop platform where Koon Wah was able to set up their online store, which integrated logistics and payment methods.
“ACG is very professional in meeting our expectation and generating has generated a set of tools that fit our marketing strategy,” Yip says. “With effective digital sales strategy, ACG enables us to create personalised shopping experience to attract young new customers.”

ACG is also a driving force behind the expansion of Casablanca, its corporate communications services supported Casablanca Group’s expansion into the Greater China Region. Nowadays, the Casablanca Group sales network covers 80 developed cities and owns over 250 points of sales. “Casablanca Group started using ACG’s integrated communication platform a few years ago,” explains Vivian Cheung, Marketing Director of Casablanca Group. “It can deliver our Group’s news and new product information to our members instantly. For fulfilling the needs of various groups of clients, we now rely on EaseSales’s big data analysis to examine the needs of different groups, so as to provide personalised and characterized sales for them.”

“Through big data analysis, EaseSales generates automative matching and marketing programs based on our customer’s habits and lifestyles. At the same time, through the Referral Program by EaseSales, we hope to build up a digital brand image, and to attract more potential spending groups,” Cheung adds.

Able Communications Group was honored at the 2017 HKB High Flyer Awards under the Reliable Enterprise Communications and Innovative Retail Solutions category.

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