MARKETS & INVESTING | Staff Reporter, Hong Kong

Smart cup startup pushes for healthy hydration

The cup tracks water and coffee intake using sensor and data collection technology.

Focused on empowering people to look after their personal well-being, tech start-up Groking Lab created the Ozmo Cup series. The smart cup and corresponding app track daily water and coffee consumption to achieve well-balanced drinking by taking into consideration users’ body type, activities, location as well as goals.

“Ozmo, part of “The Internet of Things” wearable industry ecosystem, works with activity trackers to coach people in staying hydrated before, during, and after exercise. Health institutes, providers, trainers, family, and caregivers can manage their clients and loved ones’ water intake accurately and remotely,” explains Serena Pau, chief executive of Groking Lab.

In terms of funding, they started with local angel investors and then moved on to a successful Kickstarter Campaign. The Ozmo Kickstarter raised over US$31,000, exceeding their US$25,000 goal.

Noting the importance of proper hydration, Pau says, “Over time, failure to drink enough water compounds health complications such as fatigue, joint pain, weight gain, and headaches. Kidney stone developments have been traced to lack of hydration. Dehydration has an increased health risk to aging adults, those battling illness, and individuals who have nutrition challenges.”

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.