The firm provided the right content via the right channel to the right audience.
With its global experience and dedication to regional investors, Nasdaq’s Investment Intelligence (II) APAC team spent enormous effort focusing on increasing regional investors’ financial literacy and access to the US markets.
The II APAC team focused on client partnership for beginner investors, gamification for industry new joiners, content and strategies for advanced traders, virtual marketplace connecting institutional asset owners with asset managers through eVestment, as well as investment vehicles to tap market potential.
The success of the team’s endeavours has earned them the Team of the Year prize in the Financial Technology category of the HKB Management Excellence Awards 2020.
The team provides regional content for the distribution of clients' trading apps and WeChat, and this has proven to be a huge success. The team works with educational institutes targeting fresh graduates who have just joined the brokerage industry to nurture the next generation of industry players. The one-year virtual equities trading game for 800 alumni of four universities in China provides a platform for the company to share investment strategies and tools for the audience.
Meanwhile, for those sophisticated investors who have been looking for strategies and support, Nasdaq also works with Webull by powering its global trading app with Nasdaq’s data solutions as it covers all exchange-listed equities that provides transparency to the market which used to be available for the institutional investors only. Education materials are made available on all social channels providing a 24/7 feed, whenever and wherever the audience is.
In addition, its analytics solutions arm, eVestment, equips asset managers, institutional investors and investment consultants with transparency to make data-empowered decisions. 400+ asset managers reach out to the marketplace through eVestment to raise assets.
Nasdaq’s institutional investor and consultant clients count on eVestment for managers due diligence, selection and monitoring—all of which are virtually compatible which is extremely powerful during pandemic when travel is banned.
Further, close collaboration with key asset managers in the region enables the offerings of efficient, yet cost-effective, investment tools for investors. All the ideas do not only empower asset managers’ success, but they also allow investors to tap the potential of the power of today’s economy, to protect and to grow their assets.
On top of the regional content, global market intelligence is delivered over thousands hours of #TradeTalks, Nasdaq’s flagship program of bite-size interviews, and a weekly newsletter from our chief economist via email and WeChat, in English and in Chinese.
The success is showcased by the client segments growth from traditional banks and brokers to fintech, media and data vendors, spanning across Mumbai to Melbourne, Taipei to Tokyo, covering all time zones in the region. The market data business has grown 67% in revenue in the previous 24 months and the AUM of Nasdaq indexes has grown 100% YTD.
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