HKTDC takes home win at HKB Greater Bay Area Enterprise Awards 2022

GoGBA platform helps global businesses tap the immense opportunities in the Greater Bay Area.

The Hong Kong Trade Development Council (HKTDC) has bagged the HKB Greater Bay Area Enterprise Awards 2022 in the Non-Profit or Government Organisations category for its brand-new initiative, the GoGBA one-stop platform.

The digital platform, comprising the website and a WeChat mini programme, helps Hong Kong businesses especially SMEs navigate GBA business opportunities and overcome the challenges brought by the pandemic and disruptive changes in global trade with wide-ranging support including online and offline promotion events, support and advisory services, and market intelligence.

Developed with the support from the Hong Kong SAR government and leveraging the HKTDC’s strengths, the platform is the first of its kind to bring together official policy information from across the Greater Bay Area and offer real-time updated business travel tools including days-of-stay counter, pandemic updates, emergency services, maps and transport schedules.

The HKTDC fully demonstrated its commitment to providing innovative business support solutions and versatility in tackling new challenges during the developing stage of the WeChat mini programme. The team proactively sought solutions to overcome technical constraints and successfully secured the support of Mainland China government agencies, Hong Kong government departments and other strategic partners to launch the mini programme.

The project allowed the HKTDC with the opportunity to be a pioneer in promoting GBA opportunities and offering support to Hong Kong SMEs and international companies doing business in the GBA.

To promote the GoGBA platform and expand the user base of the mini programme, the HKTDC has been reaching out to business chambers and trade associations around Hong Kong and the GBA to introduce the platform and the variety of support services offered.

Since the platform’s launch in June 2021, the website and the mini programme have received more than 330,000 organic visits, with the organic page views of the digital channels reaching 590,000 as of December 2022.

The HKB Greater Bay Area Enterprise Awards honours outstanding companies for their excellent performance and commitment to driving collaborative and economic development between Hong Kong and the Greater Bay Area.

The HKB Greater Bay Area Enterprise Awards is presented by Hong Kong Business Magazine. To view the full list of winners, click here. If you want to join the 2023 awards programme and be acclaimed for your company's initiatives in the Greater Bay Area that foster mutual cooperation, investment, and development, please contact Bianca Penaranda at [email protected].

Follow the link for more news on

Join Hong Kong Business community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

Bank of East Asia unveils mobile app with personalised interface
Users can create shortcuts for frequently performed tasks and can avail of rewards.
GHG emissions tools launched in HK
These tools will assist SME and financial firms in the city with sustainability reporting.


HK scraps MPF Offsetting Scheme to enhance employee protection
Starting 2025, employers are no longer allowed to offset long service and severance payments from its Mandatory Provident Fund contributions.